 |
Before this yearâs Jeff Bezos-chaired Met Gala, campaigners Everyone Hates Elon postered New York City with calls to boycott the event, seen here in a photo from the groupâs Instagram. Mayor Zohran Mamdani, among other invitees, seems to have taken note. |
|
|
Hey there! This issue marks anxiety.ecoâs six-month anniversary! |
Back in November we went live with an essay on the state of fashion media, noting just how challenging it is to report on social, environmental, and animal welfare justice in the industry, as publications are increasingly controlled by billionaires and fast fashion advertisers. Since then, weâve seen the willingness and funding for journalism about living within planetary boundaries dry up. |
As the editors at Good On You, weâve known for a long time that what fashion says and what fashion does are often two very different things. And from the start, our mission has been to help you understand the issues that are at risk of being cut from Big Fashionâs pages â or already have been. |
Weâre here to make sense of them and connect the dots, because many of fashionâs biggest problems feed off each other. |
Today, weâre doing more of that, with this special âwhere are they now?!â issue tracking developments on a few key stories since we reported on them. |
Thanks to our Founding Members for helping us make it to six months! |
Amy and JD |
|
Here are four updates on a few stories weâve published since launching. Alongside the US and Israelâs war with Iran, these have been a few of the key conversations in fashion in the first half of 2026. We thread it all together below: from the increasing threat billionaires pose to journalism and garment workers, to the far-rightâs continued co-opting of the narrative around toxic chemicals in clothing, and a little good news about furâs continuing decline. |
|
1. Fashionâs wealth gap is widening, and this yearâs Met Gala highlighted just how wild it is |
For the last decade, Iâve relished the creativity involved in what people wear to The Costume Instituteâs fundraising gala, clicking through the looks on Vogue the morning after. But while itâs long been a circus for the super wealthy, this year felt different â more vulgar â with Jeff Bezos and Lauren SĂĄnchez Bezos being the largest donors and honorary chairs of the event. (It goes without saying that Bezosâ company, Amazon, has repeatedly been the subject of allegations of worker exploitation over the years.) |
So tired are we of the Instagram carousels and the listicles and the slideshows all featuring the same pictures, while largely ignoring the unsustainability of such massive personal wealth. |
And as rumours swirled once more about Bezosâ possible takeover of CondĂ© Nast â something we noted back in December â we were reminded of the threat this broad and unchallenged power poses to journalism. âBillionaires and corporations control so much of the media we rely on, and when they decide journalism isnât worth funding, it disappears,â JD wrote then. |
| â |
| Â |
Billionaires and corporations control so much of the media we rely on, and when they decide journalism isnât worth funding, it disappears |
|
|
Bezosâ wealth has only grown since we reported his estimated net worth in The Ultra-Rich List. In January, we calculated that it would take a garment worker 223 million years to earn the same amount as his $268 billion wealth. |
Now, a garment worker would need 241 million years to earn the $290 billion that Bloomberg estimates Bezos is now worth. An increase of 18 million yearsâ worth of labour in just four months is so ridiculous itâs almost incomprehensible. |
One promising sign that some people in power are taking justice for fashion workers more seriously is New York City Mayor Zohran Mamdaniâs decision to skip the Gala, breaking mayoral tradition. Mamdani instead highlighted the cityâs workers in a social media campaign captioned âWork of art: Turning the lens on the workers who power fashionâ, including local tailors, former Amazon warehouse workers, and a union representative. |
Read our prior reporting on the billionaires hoarding fashionâs wealth: |
 |
| Â |
|
 |
 |
|
|
|
2. Stella McCartneyâs âless shit fast fashionâ collab with H&M dropped |
Another Met Gala-related press grab this week? Stella McCartneyâs collaboration with H&M hit stores and features a remake of the âRock Royaltyâ slogan tees that McCartney and Liv Tyler wore to the Gala back in 1999. The H&M line is the latest move in fast fashionâs attempt to transition to âUltra Mid Fashionâ, as JD dubbed it a few weeks ago. |
McCartney isnât ignorant of scepticism about her latest collection though, telling Vogue this week: âYes, this is fast fashion: itâs not perfect. Often, itâs shit, but we can make it less shit[;] sorry for my language. We can make positive progress. It can be better. That makes me so excited.â We reported on this subtly defensive narrative from McCartney at the collaborationâs announcement at the Fashion Awards in December. |
And look, there are undoubtedly a few good things to see here. The collection does prioritise materials like organic cotton and better alternatives to conventional materials like acetate and viscose. And all the materials are explained on product listings, including where synthetic fibres are âmade from oil.â That helps shoppers better understand what theyâre buying, but ⊠how about taking steps to phase out synthetic fibres? |
| â |
| Â |
The fact that this collaborationâs âInsights Boardâ completely missed out on representation for garment workers speaks volumes |
|
|
And actually, how about just not supporting the unsustainable fast fashion model, full stop? It doesnât serve the exploited workers within it, nor the environment, and it never will. The fact that this collaborationâs âInsights Boardâ completely missed out on representation for garment workers speaks volumes. So does H&Mâs disinterest in moving away from overproduction: in a Vogue Business article earlier this year, the H&M Groupâs chief sustainability officer Leyla Ertur told journalist Bella Webb: âOur strategy is not based on reducing quantities. We would like to produce as much as we can sell.â |
As we reported, despite McCartneyâs hopes to infiltrate the system and change it from within, âH&M does not seem to have a serious interest in changing the take-make-waste system at the core of its business.â |
Read our prior reporting on fast fashion brands trying to shed the label: |
 |
| Â |
|
 |
 |
|
|
 |
| Â |
|
 |
 |
|
|
|
3. Sustained campaigning against fur keeps working |
In January, we reported positive progress in the campaign against fur. In just 90 days at the end of 2025, animal fur was banished from the pages of every major fashion magazine and the runways of some of the worldâs biggest brands. Thatâs publishers CondĂ© Nast and Hearst Magazines, designer Rick Owens, and Poland too, which banned fur farming across the country. |
The latest fashion company to follow suit is Etsy, which updated its policies to ban the sale of fur trade products from August 2026. Suzie Stork, executive director of Coalition to Abolish the Fur Trade, which has campaigned heavily against the marketplace, said in a statement: âEtsyâs policy sets a new standard for online retailers. Fur is losing. Designers are dropping it, publications are not promoting it, and now, Etsy, one of the world's largest e-commerce marketplaces, is banning it. The industry has nowhere left to hide.â Stork noted that the organisationâs sights are now set on Milan Fashion Week and LVMH. |
| â |
| Â |
The [fur] industry has nowhere left to hide |
| Â |
| Suzie Stork, executive director of Coalition to Abolish the Fur Trade |
|
|
âWeâre all chipping away at the walls of this old and archaic system and when a pillar falls, many have contributed to it,â Collective Fashion Justice founder Emma HĂ„kansson told me in January, emphasising how the decades of work thatâve gone into this can serve as a case study for optimism in future activism. |
Some sellers on Etsy arenât happy though, taking to Reddit to voice their frustration at no longer being able to sell vintage and secondhand fur items. âI am definitely very unhappy about this change and personally I think itâs doing more harm than good,â one user wrote. âEtsy needs to focus on the AI slop and the scammer[s] than fur. Or stop virtue signaling and get rid of all new modern fur if you care about animals. Not the vintage thatâs already here. And not to mention we donât need any more garbage plastic faux fur to be produced.â |
Read our prior reporting on the anti-fur campaigners playbook: |
 |
| Â |
|
 |
 |
|
|
|
4. Pressure on Lululemon is now coming from ⊠the far right?! |
If you read our long-form feature on the brilliant campaigning of Action Speaks Louder and Serious Peopleâs Mumumelon dupe brand, youâll know that organisers are working to hold Lululemon accountable for the impacts of its supply chain â in increasingly creative ways. Thatâs good, because as the campaign against fur has shown in the last seven months, sustained pressure does work. |
But weâve also seen an interesting twist: A few weeks after we reported on the Mumumelon campaign, Texas Attorney General Ken Paxton, a Republican who has previously peddled anti-science misinformation, launched an investigation into whether Lululemon misled consumers over the presence of potential âforever chemicalsâ (PFAS) in its workout gear. Lululemon claims it phased out PFAS chemicals in 2023. |
This isnât the first time Paxton has weighed in on the issue of chemicals in fashion, having initiated an investigation into Shein last year. But as I highlighted in our report on the toxic chemicals that keep showing up in ultra fast fashion clothes, the Attorney General continues to tread the line between addressing a serious environmental and safety issue, and co-opting the narrative for political gain: |
âPaxton saw an opportunity to leverage [Sheinâs] toxic clothes and their country of origin for the Trump administrationâs far-right, anti-science âMake America Healthy Againâ (MAHA) agenda, which is known to fear-monger around health and wellbeing stories in mainstream culture.â |
|
|
Paxtonâs investigation hasnât yet concluded, but the Mumumelon campaign highlighted that itâs actually not difficult to improve on Lululemonâs practices and make athleisure in a âless terribleâ manner. The mock brand created 43 real garments sourced from suppliers running on 100% renewable electricity, on a shoestring budget and in about three months. âIf we, as a fake brand on a shoestring budget, can do this, why canât a brand that made $11 billion last year do even a fraction of it?â Ruth MacGilp, fashion campaigns manager at Action Speaks Louder, told us. |
Incidentally, Lululemonâs embattled founder Chip Wilson is another fashion billionaire we tracked on our Ultra-Rich List. We estimated his wealth in January to be between $7 and $8 billion US. A garment worker earning Bangladeshâs minimum wage would need almost 7 million years to earn the same amount. |
Funny how so many of fashionâs worst brands are helmed by people with more than enough money to pay their workers properly (but donât), isnât it? |
Read our prior reporting on Lululemon, synthetic garments in landfills, and ultra fast fashionâs chemicals: |
 |
| Â |
|
 |
 |
|
|
 |
| Â |
|
 |
 |
|
|
 |
| Â |
|
 |
 |
|
|