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⭐ The best and worst-rated brands of 2024

See who scored highest in our ratings

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Dive deeper into fashion, beauty and sustainability
Hi there,

This year, Good On You rated over 1,000 fashion brands amidst a whirlwind of change: evolving sustainability laws, SHEIN dominating headlines (again), and an uncertain future for sustainable fashion startups. As 2024 draws to a close, we’ve reviewed who scored best and worst in our ratings, and rounded up the key fashion news from the last 12 months.

The key takeaways for this year?
  • Small labels outperform big-name brands for their sustainability efforts, proving that size doesn’t always equate to progress.
  • Meanwhile, fast fashion shows no signs of slowing down. Toxic chemicals in SHEIN products kept making the news in 2024, while Zara doubled down on high-emission air freight, and a film about Brandy Melville documented the brand’s dark side.
  • Luxury’s shine has tarnished, with price hikes for consumers and reports of labour violations in Dior and Giorgio Armani’s supply chain, and underpayment of vičuna herders by Loro Piana.
  • Legislative wins are setting new accountability standards for the industry, like the EU’s Ecodesign for Sustainable Products Regulation and California’s Responsible Textile Recovery Act—proving it’s not all doom and gloom. Read more of this year’s fashion news.
At Good On You, we’re seeing shoppers like you demanding more transparency and holding brands accountable every day. Want to know who’s leading the way—or lagging behind? Read on.
With over 6,000 fashion brand ratings now live on the directory and in the app, it’s easier than ever to compare brands’ impacts on the issues that matter most. Scroll to find out which ones came top and bottom in 2024’s ratings, based on our world-leading methodology.
The top 3 worst rated brands
Of the brands we rated in 2024, there are 48 that score 0—that’s fewer than in 2023, when 100 brands scored 0. These brands get the lowest possible score since we have little to no information about their impacts. Here are the bottom three:
  • Hot Topic 
  • NAF NAF
  • Brandy Melville
Find out who else scored poorly
The top 3 best-rated brands
The best part about what we do at Good On You is discovering and sharing “Good” and “Great” fashion brands that care about reducing their impact. All brands in our top 10 list are small, demonstrating something we keep seeing year on year—the largest brands with the most power to effect change simply aren’t playing their part.

While a “Great” rated brand isn’t perfect, and there are countless micro brands out there we haven’t rated yet that are undoubtedly ahead of the curve, too, the brands rating at the high end of our rating system, like those listed below, are making solid progress.

Rated: Great
Location: UK
Price Range: $
Size Range: XS-XL

Rated: Great
Location: Australia
Price Range: $$
Size Range: XS-XXL

Rated: Great
Location: US
Price Range: $$
Size Range: S-XL

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