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☃️ Warm up your winter wardrobe without fast fashion

How to thoughtfully build a capsule wardrobe you’ll love season after season.

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With the arrival of a new season, the temptation to rush out and revamp our wardrobes can be all-consuming. We find ourselves caught up in the cycle of “I need something new to wear now!” It’s a familiar refrain that, if left unchecked, can lead us down the path of fast fashion, resulting in discarded garments and neglected pieces hidden in the depths of our closets—or, worse, the growing landfills of wasted clothes piling up around the world, especially in the Global South.

This week, we invite you to break free from this endless cycle and embrace a more sustainable approach to seasonal style. It's about reusing and rewearing—and, when you need something new, investing in styles from small and independent labels that stand the test of time.

💬 In this week’s issue:
  • Winter capsule wardrobe: our favourite brands creating winter essentials to see you through the season.
  • World Vegan Month: discover the top rated vegan brands on Good On You.
  • Ultimate guide to pants: we rounded up pants and trousers by “Good” and “Great” brands.
As winter creeps up on us, it’s time to drag all our cold-weather gear out from the back of the closet and air it out a bit before adding it to the rotation. What better time to learn how to create a more sustainable winter capsule wardrobe?
  • Take stock of what you have: Take everything out of your wardrobe, put your summer clothes aside, take stock of what you have, and make some decisions. Chances are most items will land in one of four categories: repair, give away, recycle, or keep.
  • Make a list of every must-have for your winter capsule wardrobe: That way, you can see what boxes are already ticked and what you might need to source elsewhere.
  • Compare your list against what landed in your “to keep” pile and start to fill the gaps, if there are any: Wherever you land, a good general rule of thumb is that the most sustainable thing we can do is “shop our closet” first.
  • Consciously support better brands if you really need something new: After you’ve exhausted the “shop your closet” option and made any repairs, the next best thing is second hand. If, after all that, you still can’t quite find what you’re looking for, it’s time to invest in some quality, responsibly-made fashion pieces for your more sustainable winter capsule wardrobe that should last you many winters to come.
Check out our guide
November is World Vegan Month, so we challenge you to forget what you think you know about vegan fashion: there’s a huge variety of ethical alternatives to animal products on the market that look just as good as the real thing, minus the cruelty. Cruelty-free brands are stylish and innovative and cater to a wide range of tastes, so there is something for everyone. And even if you’re not vegan, or environmental or labour issues are more important to you, all of these brands rate “Good” or “Great”, which means they are also making an effort for people and the planet:
Rated: Great
Location: Sweden
Price Range: $$
Size Range: XS-XL

Dedicated (“Great”) is a responsible Swedish streetwear brand for men, women, and children. All cotton used in its pieces are 100% organic and most are Fairtrade-certified, which means that you don’t have to sacrifice your ethics to dress in style.

Rated: Good
Location: US
Price Range: $$$
Size Range: S-L

Conscious Step (“Good”) creates premium fair trade, organic, vegan socks and clothes that support great charities. The US brand is committed to lasting social and environmental change.

Rated: Good
Location: US
Price Range: $$$
Size Range: 5-11

VEERAH (“Good”) is an NYC-based designer vegan shoe company founded and led by women. Its innovative apple peel leather shoe collection is crafted with cushioned insoles made from algae blooms. 

Rated: Good
Location: Australia
Price Range: $$

Founded in 2018 with the sole purpose of delivering pieces that had beauty without the beast, Sans Beast (“Good”) is an Australian accessories brand creating luxury vegan bags and accessories entirely cruelty-free.

This is a sponsored section about a brand that was independently assessed by our rigorous ratings system. Collaborations like these support our work. Learn more.

Most activewear is notoriously bad for the environment and human health, because it's made from synthetic materials that shed microplastics when washed. That’s where MATE the Label comes in. Made with 92% organic cotton and only 8% spandex to help with stretch, MATE’s MOVE collection is free of harmful chemicals like PFAS and BPA. Designed to keep you supported through all your favourite low-to-medium impact activities, from yoga and pilates to dancing around your house.

See the MOVE collection
It doesn’t get much more essential than trousers — or pants if you’re … cool! Culottes, linen pants, joggers, or jeans. They come in many shapes and forms, and we’ve rounded up our favourite responsible brands to give your wardrobe an upgrade when you need to buy new:
  • “Great” A.BCH is a Melbourne-based, Australian-made fashion label for individuals who care about garment provenance. It utilises renewable, organic, and recycled materials.
  • Based in Cambodia, Dorsu (“Great”) creates everyday basics and key signature favourites that form the core of any conscious wardrobe.
  • Portuguese brand ISTO.’s (“Good”) mandate is simple: create clothes to transcend the seasons and work as staple items in your wardrobe all year round. It has one single collection and pursues quality over quantity to try and make its items permanently available.
  • SANTICLER (“Good”) is an US-based label that offers timeless collectors pieces curating modern silhouettes in womenswear. Founded by an early advocate of slow fashion and sustainability, its collections are designed and produced with intention to reduce waste.
See the whole selection

This is a sponsored section about a brand that was independently assessed by our rigorous ratings system. Collaborations like these support our work. Learn more.

Do you feel confident with a dash of cheeky in your underwear drawer? The newest addition from Nat’v basics, named It’s a G Thang!, may be your new fave anti-VPL pair. This skimpy style uses the brand’s signature TENCEL Modal fabric, but doesn’t skimp on its practices, lowering its impact on the environment through economical design. A win-win for you, people, and the planet.

Check out the new style
'Good' and 'Great' news
Here we share weekly highlights from highly rated brands. Using our codes and links may earn us a commission—supporting the work we do. Learn more.
Check out the full round up
Curated offers from highly rated brands. Using our codes and links may earn us a commission. Learn more.

Every week we share a selection of offers and discounts from our favourite ethical and sustainable brands.

See all offers
Rated: Good
Location: Spain
Price Range: $$
Size Range: 36-46

A selection of plant-based sneakers with retro inspired designs in high and low cuts in trending, classic colourways.

20% off mid-season
Rated: Great
Location: US
Price Range: $$$
Size Range: 36-46

Super soft, 100% organic cotton French Terry unisex sweatshirts to seamlessly compliment any outfit.

40% off final sale on all French Terry collection

Rated: Great
Location: Canada
Price Range: $$
Size Range: S-XL

Versatile and practical short and long sleeve wardrobe staples in womenswear and womenswear. Shop the Good Tee's best-selling classic t-shirts in bundles.

Save a good 20% off on all bundles

Rated: Good
Location: Canada
Price Range: $$
Size Range: 2XS-3XL

Check out Kotn's collection of timeless essentials crafted with care from the finest responsibly-sourced fibres to simplify your every day.

Up to 20% off

Rated: Good
Location: Canada
Price Range: $$
Size Range: 2XS-3XL

Newly launched organic cotton lingerie made from the softest blend of lower-impact fibres that mould to your body for ultimate comfort.

Exclusive 20% off the Aurora collection with code WORON20%

Rated: Great
Location: Slovenia
Price Range: $$$
Size Range: XS-XL

Selected items are available to pre-order for less, helping the brand avoid overproduction and be more sustainable.

30% off pre-orders for a limited time

Rated: Great
Location: UK
Price Range: $$$
Size Range: XS-L

Discover new styles in culthread's Cult Collection to keep you warm in the colder months, crafted with entirely vegan and cruelty-free materials.

15% off the Cult collection with code WORLDVEGANMONTH

Rated: Good
Location: Australia
Price Range: $$
Size Range: S-XL

More ethically-made organic cotton loungewear and sleepwear in menswear, womenswear, and maternity.

Exclusive 15% off with code SORELLASGOOD15

Rated: Good
Location: US
Price Range: $$$
Size Range: S-XL

Responsibly-made black shift dresses, boxy t-shirts, and organic cotton leggings, helping you feel good and look good wherever you go.

Exclusive 30% off with code birthdaysale40plus

Rated: Good
Location: US
Price Range: $$$
Size Range: XS-L

Get 15% off your first order with Seek Collective until the end of 2023.

Exclusive 15% off with code SEEKGOOD15
Rated: Good
Location: China
Price Range: $$
Size Range: XS-XL

Loop Swim reimagines post-consumer PET plastic bottles into vibrant, UPF50+ sun protective swimwear for everyone.

30% off with code SWEETNOVEMBER
Rated: Good
Location: Macedonia
Price Range: $$
Size Range: 36-52

Tailor-made and on-demand more sustainable trench coats and winter coats that chase the winter blues away.

Exclusive 15% off outerwear with code KEEPCOZY15

Rated: Good
Location: Italy
Price Range: $$$
Size Range: S-L

Italian lower-waste coats, kimonos, pants, and blouses: the perfect combination for a versatile, everyday luxury kind of feel.

Exclusive 25% off with code FUTURAGOOD25

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