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👋 Where are all the menswear brands?

You asked, we listened: Explore our top rated brands making menswear options.

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Hi there,

While the responsible fashion market is certainly dominated by womenswear brands, there are a whole host of brands tackling better menswear from around the world. If you’re a guy, or someone looking for a more masc look, then this issue is for you.

This week, we’ve explored some of our highest rated menswear clothing brands and carefully compiled guides to more sustainable options.

💬 In this week’s issue:
  • The ultimate guide to menswear: We listed the top rated brands making menswear options 
  • Not all Oxford shirts are created equal: We rated 28 brands to help you make better choices
  • Investigating fashion’s “eco gender gap”: Journalist Maggie Zhou explores why there seems to be so few more sustainable menswear brands.
Looking for more sustainable menswear options? Then this list if for you. We found “Good” and “Great” brands that offer clothes for every occasion with lots of different styles, including more sustainable casual clothes, formal and business suits, organic basics, underwear, as well as conscious sportswear, activewear, and outerwear. In short, you’re sure to find what you need.
Rated: Good
Location: US
Price Range: $$$
Size Range: XS-XL

Founded by surf champion Kelly Slater, Outerknown aims to blend style and function with the protection of natural resources. The brand is Bluesign certified and has partnered with the Fair Labour Association.

Rated: Good
Location: Canada
Price Range: $$
Size Range: 2XS-3XL

Based in Canada, Kotn works with local NGOs on the ground at the Nile Delta to provide every child in their farming communities with quality education, and to help close the gap of low literacy rates amongst communities.
Rated: Great
Location: Australia
Price Range: $$
Size Range: XS-2XL

A.BCH is a Melbourne-based, Australian-made fashion label for individuals who care about garment provenance. It utilises renewable, organic, and recycled materials.
Rated: Good
Location: Portugal
Price Range: $$
Size Range: S-XL

Portuguese brand ISTO.’s mandate is simple: create clothes to transcend the seasons and work as staple items in your wardrobe all year round. It has one single collection and pursues quality over quantity to try and make its items permanently available.
Rated: Good
Location: UK
Price Range: $
Size Range: XS-2XL

Streetwear without sweatshops, that's the motto of this British 100% plant-based, ethical, eco-friendly, and cruelty-free streetwear apparel brand.
Rated: Great
Location: India
Price Range: $$
Size Range: XS-2XL

India-based No Nasties makes simple and stylish clothing from Fairtrade organic cotton in India where it is actively working to grow the conscious consumer market.
Sometimes you need to step out of the sneakers. We’ve tracked down stylish and highly rated brands making Derby shoes, Oxfords, boots, and sneaker styles when you need to up your footwear game.
  1. For a lower-impact twist on a classic blucher-style men’s dress shoe, go for these dark brown vegan cork bluchers by NAE (“Good”).
  2. If you love a brogued Derby look for your formal men’s shoes, NOAH’s (“Good”) vegan microfibre nappa leather ones are good for a high-instep and wide foot.
  3. Whether paired with jeans, chinos, or dress pants, the vegan Alan Boot by COG (“Good”) provides a sleek, classic look for your outfit.
  4. Full white sneakers are a timeless classic in casual clothing, but you can find elevated versions in the era of formal sneakers, and these unisex vegan ones by Womsh (“Good”) are a great example.
See the full list
This is a sponsored spotlight about a brand that was independently assessed by our rigorous ratings system. Collaborations like these support our work. Learn more.
Driven by a slow fashion ethos, Canadian brand BEDI designs pieces for utility, meant to last a lifetime. Nothing demonstrates this more than its men's outerwear ranges, made in Canada and insulated up to -30°C. It promotes circularity with its careful selection of lower-impact materials, using upcycled fabric made from regenerated fish nets and carpet fibre in innovative ECONYL®. 

Inviting you to wear a better tomorrow with BEDI
Either for work or play, Oxford shirts are a timeless classic that will (hopefully) live in your closet for a long time. Yet, many well-known brands aren’t doing enough for people, planet, or animals—here’s everything you need to know about Oxford Shirts.

Oxford cloth 101: Oxfords are usually made from cotton, that is then woven to create a rougher “basket weave structure” which adds durability, as well as breathability. Oxford shirts will tend to hold their shape better than shirts made from other types of fabrics.

Read the full article
This is a sponsored spotlight about a brand that was independently assessed by our rigorous ratings system. Collaborations like these support our work. Learn more.
Colorful Standard, an essentials brand rooted in diversity and ethics, continues its mission of colouring the world more responsibly. When it comes to styling this classic organic Oxford shirt, there’s no wrong answer. Get yours fitted snug or go for the oversized look, and pick from 27 fun colourways—the options are endless.

Check out the range
We did the maths: In an analysis based on Good On You’s rating data completed in late 2021, we found there are 108% more sustainable brands focused on womenswear than menswear. Why do there seem to be so few sustainable menswear brands? Reporter Maggie Zhou investigates stereotypes and sustainable fashion beyond the cisgender binary.

A possible explanation: “The fashion industry in general is more focused on womenswear. To the extent that fashion is gendered, then sustainable fashion is as well.” says Diane Martin, professor of Marketing at RMIT University.

Read Maggie’s full article
Curated offers from highly rated brands. Using our codes and links may earn us a commission. Learn more.

Every week we share a selection of offers and discounts from our favourite ethical and sustainable brands.

See all offers
Bedding by Kotn LAST CHANCE
Rated: Good
Location: France
Price Range: $$
Size Range: 35-46

Bedding essentials ethically crafted from sustainably sourced Egyptian cotton—only the finest natural materials to evoke the true essence of home: comfort.

20% off Bedding
Loungewear by TAMGA Designs
Rated: Good
Location: Canada
Price Range: $$$$
Size Range: XS-2XL

Soft and sustainable loungewear, designed for maximum comfort at home or out.

Exclusive 15% off Loungewear with code GOODFOR15
NEW ARRIVALS by Afends
Rated: Good
Location: Australia
Price Range: $$$
Size Range: XS-2XL

Ethical, more sustainable streetwear — good for you and the planet.

Exclusive 20% off NEW ARRIVALS with code 20FORYOU
Site-wide at COSSAC
Rated: Good
Location: UK
Price Range: $$$
Size Range: 2XS-XL

Presenting new edits in the #ECOHOT SS23/23 'Take It Slow' collection.

Exclusive 10% off with code GOY10
The Golden Girls Collection by BASTET NOIR
Rated: Good
Location: Macedonia
Price Range: $$
Size Range: 36-52

Bridesmaids and wedding wear attire featuring daring dresses, suit sets and playsuits.

Exclusive 20% off The Golden Girls Collection with code GOLDENGIRLS20
In Stock Earrings, Necklaces and Bracelets by FUTURA Jewelry
Rated: Great
Location: US
Price Range: $$$$

Get your favourite more responsible earrings, necklaces and bracelets. 

33% off In Stock Earrings, Necklaces and Bracelets with code WOMENSDAY33G
Site-wide at Plant Faced Clothing
Rated: Good
Location: UK
Price Range: $
Size Range: XS-2XL

Vegan streetwear without the sweatshops. Printed using eco-friendly water-based inks. All of our fits and styles are timeless, classic and ethically made.

Exclusive 20% off with code GOODONPLANTS20
Site-wide at COG
Rated: Good
Location: France
Price Range: $$
Size Range: 35-46

Find the perfect vegan sneaker for Spring. Recycled, 100% cruelty free, made with respect in Portugal.

Exclusive 15% off with code COG-SPRING-15
Winter Sale Collection by Whimsy + Row
Rated: Good
Location: US
Price Range: $$$
Size Range: XS-XL

Get an extra 30% off with the 'It's Still Winter Sale' by Whimsy + Row starting March 23rd. 

30% off Winter Sale Collection with code STILLWINTER30
Site-wide at Mila.Vert
Rated: Great
Location: Slovenia
Price Range: $$$
Size Range: XS-XL

Limited-time offer: As a token of gratitude for your support, receive a free key pouch with every order placed while the stock lasts.

A free gift with every order
Site-wide at LOVETRUST 
Rated: Good
Location: US
Price Range: $$
Size Range: XS-2XL

More sustainably & ethically made everyday essentials for women: combining fashion and function for a contemporary capsule wardrobe.

Exclusive 15% off with code GOYLOVE15 (US)
Period Underwear by Woron
Rated: Good
Location: Denmark
Price Range: $$$
Size Range: XS-2XL

Ever felt insecure about your period? Go through your period with more ease. Choose between panties made for a light & heavier flow. 

Exclusive 20% off Period Underwear with code PERIOD20
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