Raising them right!

The goal of most companies is to get you to consume. As fast as they can make it, they want you to buy it. It's cheap. It wears out. And you've got to buy it again.

We hate this philosophy.

We spend blood, sweat, tears, time, and money to build our gear right the first time.

In the last decade our kids have destroyed exactly zero of our Rucksacks. In a world where new year, new bag is the norm, ours just keep going strong.

It's fun watching our kids grow up and ask for bigger rucks. Sometimes they ask for heavier rucks, too. We believe that’s called raising them right!

—Jason

Our Back to School Patch Design Contest ends Monday.

If you're between the ages of 5–12 and love to draw, this is your chance to create something awesome that could become a real embroidered GORUCK patch.

The Mission:

Design a patch that celebrates Back to School—whatever that looks like for you. Friends, books, rucks, adventure, recess, pencils, lunchboxes—we want to see it all.

• Size: Must fit within 2x3 inches (portrait or landscape).
• Style: Keep it bold and simple—embroidered patches can’t show tiny details.
• Deadline: Submit your design by Monday, August 10.

• The winning design will be made into a limited-edition GORUCK patch!
• The winner will receive a bundle of their patches and a KID RUCK!
• We will also showcase our favorite patches as Honorable Mentions!

1. Draw your design on paper (stay within a 2x3" rectangle).
2. Take a clear photo or scan of your drawing.
3. Submit your design by filling out this form.

Let’s see what Back to School looks like through the eyes of the next generation of ruckers. Make it fun.