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Scent is not the enemy…

But these ingredients might be.


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But these ingredients might be.
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Fragrance isn’t the villain. - Shop Now
 

What’s your scent standard?

 

Whether you're looking to go totally fragrance free, naturally scented, or smell great with signature scents that meet Grove's standards, there's something for you.

 
 

  Fragrance-free  

 
 

No added fragrance of any kind, and none of the ingredients are included for the purpose of adding scent.

 

Best for: 
Sensitive skin, babies, allergy-prone household

 

Caboo

Pet Wipes

Grove Co.

Sensitive Skin Laundry Detergent

Tree To Tub

Anti-Aging Peptide & Niacinamide Serum For Face

Shop Fragrance-Free
 

  Naturally scented  

 
 

Scented with named essential oils and botanical ingredients.

 

Best for: 
Ingredient-conscious households, everyday cleaning rituals, people who love fresh smells

 

Aunt Fannie's

Bathroom Cleaner

Seventh Generation

Fabric Softener Sheets

Grove Co.

Toilet Bowl Cleaner Packs

Shop Naturally Scented
 
 

  Grove-Approved fragrance  

 
 

Products using fragrance that meet Grove's stricter disclosure and safety requirements.

 

Best for: 
People who prioritize scent experience, signature home fragrances, cleaning routines

 

Mrs. Meyer's

Laundry Detergent

method

Body Wash

grab green

Garbage Disposal Freshener & Cleaner Pods

Shop Grove-Approved Scents
How to read a fragrance label 101

If ingredients are listed (e.g. lavender oil, lemon peel oil), then the source is disclosed. If you don’t see specific ingredients, (e.g. Fragrance, Parfum), it’s more of a red flag.

Some conventional fragrances may contain phthalates and other undisclosed ingredients used to extend scent lifespan. Grove prohibits phthalates, fully synthetic fragrances, and brands that don't disclose restricted ingredients. Every product is screened against our strict ingredient standard. 

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BEYOND PLASTIC

Beyond Plastic™ is a movement to reduce single-use plastic in the products we use every day. Every Grove order is 100% plastic neutral and helps recover ocean-bound plastic from nature.

 
 



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