The Crystal Ocean Selvedge |
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Rustic, burly selvedge denim taken in a refreshingly vibrant color direction. We call it The Crystal Ocean.
Let's start with the obvious - an absolutely vivid color that leaves the more muted classics behind. Like nothing we've run before, this electric ocean blue is truly vibrant. Paired with a white weft, you retain the classic denim look we love. Slubby yarns bring the surface to life with organic irregularity. Crosshatching lends a true retro vintage denim appeal. The 14 ounce starched base means you get a rugged, tough denim ready to take years of hard wear. The red ID is a classic finisher. This is just beautiful, raw selvedge denim taken in a lively new direction.
The Crystal Ocean
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Say hello to our first Madras shirts. Light weight supple organic cotton wrapped in bold plaid patterns with even bolder colors. It's everything could ask for from this vintage hero. The Organic Madras Shirts.
Madras has a deep history starting in India, but in modern American clothing is often associated with 1960's Ivy League style. The basic nature and character of the fabric makes it one that seems equally lovable today. It begins with feel. A light weight organic cotton base and supple hand give this style great wearability. Next comes the bold and varied plaid pattern in true old world style. Finally, big and varied colors make each of these versions pop. Each is a call back to this truly classic shirting style.
Lime | Retro Multi | Forest | Golden State
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Raw denim roots paired with one of the most luxurious natural fibers made. The result is one of the exclusive and special denims for your collection. Do not miss these limited runs of The Cashmere Denim.
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The Japan Pure Linen Stripe T-Shirts |
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Japan has outdone itself this season with knits. Our latest proof point has landed in the form of a classic nautical stripe, the finest 100% linen yarns and just plain perfect color combinations. We transform this special fabric into the perfect T-Shirt, right in the USA - the Japan Pure Linen Stripe T-Shirts.
A knit like no other, that's the sensation you'll have the instant you touch this T-shirt. Imagine the uniquely flowing character that linen provides. You feel that immediately. Then comes the softness of the jersey knit. The combination is complete luxury. You also get linen's warm weather capability: strong, highly absorbent, and quick to dry. The classic nautical stripe adds a vintage vibe and the stripe is not merely a superficial print. This jersey uses yarn dyed colors. The true star is the absolute superb color combinations. There's no bad choice. It's a special occasion garment you will literally wear daily because it's just that nice.
Oxblood | Black | Heather Grey | Marigold | Olive
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If you love Polos, today is your day. We have two special edition versions that take this iconic garment and make it even better. Enjoy.
When you get the Polo shirt right, it is a perfectly versatile style, ready to be casual or nicely put together and always comfortable. We start by honoring the rich history of this style by dialing in all the classic details while bringing them up to today's standards. A perfectly sized collar, mother of pearl buttons and a classic tennis tail are all built around a nicely tailored fit that is clean but not too slim.
Fabric steals the show. The Cobalt Nep Polo uses a classic heather grey jersey lavished with an exploding tapestry of vivid blue neps running throughout the surface. The Rainbow Nep Baby Terry Polo uses a creamy, all cotton natural base to provide a perfect blank canvas for yarn driven art. Neps, small tufts of yarn, explode in a rainbow of colors. Organically dotting the surface, they transform a basic into something fresh. From a distance neither version is too loud. The reveal comes when you get a bit closer. Each Polo is unique.
Special Edition Polo Pack (Best Value)
Cobalt Nep | Rainbow Nep Baby Terry
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American Heavy Slub T-Shirts |
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This is the perfect, extra-heavy slub t-shirt. American made from fabric to construction and offered at a superb value. Simple, clean, and built to last. The American Heavy Slub T-Shirt.
We start with a classic t-shirt body. The fit is dialed - not tight, not loose. A thick rib collar adds heft and contrast. Fabric truly completes the package. We use a big weight 14 singles high-slub jersey knitted right in the USA. This is serious fabric, built to last. We wash it to give it extra suppleness. These are the type of workhorse garments we deliver at an unmatched value.
5 Pack (Best Value)
Blue | Oxblood | Eucalyptus | Natural | Rust
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Selvedge Denim & 5 Pockets |
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A six year search has finally concluded with stellar results. It's finally back, one of our first surprise hits. The Oxblood.
When we launched our first oxblood selvedge over 12 years ago, we had no idea what the response would be. We loved the color, but classic indigo it is not. The response was overwhelmingly clear - our audience liked it as much as we did. It's a rare selvedge color and we never stop searching for great examples. We finally have it. Of course, color is the first thing that grabs you - an absolutely rich, deep oxblood red. Paired with a white weft, you retain the classic denim look we love. Slubby yarns bring the surface to life with organic irregularity. Crosshatching lends a true retro vintage denim appeal. The 14 ounce starched base means you get a rugged, tough denim ready to take years of hard wear. The red ID is a classic finisher. This is just beautiful, raw selvedge denim that gives you a stunning indigo alternative.
The Oxblood
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The Japan Organic Persimmon Dye selvedge is the type of ultra rare denim we live for. It's a stunningly gorgeous fabric that's the result of classic technique and absolutely exclusive ingredients. There is texture and color in this fabric that seems almost impossible to achieve. While we've offered some of these textures and colors before, we've never presented the combination of all this beauty at such a great value. Note: When these do need to be washed, we highly recommend a cold tub soak (jeans turned inside out), followed by a hang dry.The first thing that truly jumps out at you is the color of this denim. It's an earthy, woody, bright brown that glows with life. Such a stunning color is achieved through the use of persimmon fruit dye. It's an incredibly rare and costly technique that few mills ever try, but the result is a richness of color that's hard to match. The intense texture of this fabric makes it even more special. High slub yarns throughout create true depth that you can feel and see. Running your hand over the denim is a true experience. You rarely feel texture like this in a fabric. The irregular yarns also help expose the weft further to create an almost heather-like effect as well. Finally, the purest organic cotton is used to spin the yarns, making this denim a true collector item.
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Gustin 1789 Egbert Avenue San Francisco, CA 94124 |
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