A true pinch-me moment

From vision board to “Hero Worship” at Violet Grey

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May 14, 2026 7:23pm EDT

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The Habelo Power Pair illustration featured on Violet Grey as a "Hero Worship"

When I first started Habelo, there were a few names that lived on my vision board—the kind of standard I hoped we could one day meet.

Violet Grey was one of them.

I’ve long admired their level of discernment—the edit, the point of view, the standard they hold. I was a customer long before I was a founder. And when I conceived of Habelo, I believed it belonged there too.

Their standard for excellence and discernment reflected how I believed Habelo should be built from the very beginning.

So launching at Violet Grey less than a year after starting the brand was one of those rare founder moments that doesn’t quite feel real. A true pinch-me moment.

And now, to see Habelo featured in their “Hero Worship” series—reserved for products they consider truly exceptional—feels incredibly meaningful.

A quote from Violet Grey: “Mere hours after the duo landed as a VIOLET GREY exclusive, the Power Pair system became an instant best seller, sparking testimonials as convincing as the independent clinicals.”

That’s exactly what we set out to do.

If you’d like to read the full feature, you can find linked from the button below.

And if you’ve been thinking about trying Habelo (or restocking), now is the moment. The Put It In The Bag Event is happening now at Violet Grey, with 20% off through 5/18.

Thank you so much for helping make these Founder dreams come true.

Whitney
Founder, Habelo

HABELO ON VIOLET GREY

The Violet Grey- exclusive Black Power Pair

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A true pinch-me moment

From vision board to “Hero Worship” at Violet Grey

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