Introducing Natural Deodorant

In brand new aluminium casing.

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June 27, 2021 1:59pm EDT

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A worthy entrant /

We might not be the first, but we may well be the last. Years in the making, introducing our natural deodorant in refillable aluminium shell casing.

We went one step further with this formula - utilising both land and sea. A hybrid of oyster mushrooms and hand-harvested kelp, our natural formula is designed to neutralise odours and bacteria to leave you smelling fresh all day long.

Introducing Dry Wave + Pleurotus 0.4%. Natural antimicrobial deodorant. Arriving in our brand new 100% aluminium refillable Shell packaging in three distinct colourways.

Read on below for more information.

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Behind the Product /

A bold design /

Introducing Shell - our in-house designed and manufactured refillable casing. We've spent months perfecting this - packaging designed for a multitude of products that's refillable and good for the environment, whilst being fun.

Shell is available in 3 colourways:

Maple Flame

Neon Marine

Dunaliella Pink

We've designed our packaging to be refillable and versatile - investing in Shell gives you access to at least three future products.

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A natural beauty /

We've spent years perfecting a natural deodorant - wear-testing it in all manner of situations. We're introducing the first natural deodorant powered by mushroom and kelp.

The mushroom and kelp extracts work in tandem to fight the bacteria that causes body odour. It's a powerful natural solution that doesn't utilise aluminium salts, which have attracted some controversy regarding the impact of their long term usage on human health (Oliveira, Erika C. V. de et al. (2021). Instead of taking that risk, we took the aluminium out of the deodorant and made the casing out of it. If you haven't used a natural deodorant before, your body may take a moment to adjust to it, so we advise applying directly after washing.

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Refillable /

This is just the beginning.

Each stick of our Dry Wave + Pleurotus 0.4% will last between 1 and 2 months. We sell refills so you'll never run out.

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Behind the Science /

Symbiosis /

Our new deodorant is exciting for a number of reasons. Firstly, it utilises The Shell, our new multipurpose and infinitely recyclable and reusable aluminium casing. Secondly, it is our first product to utilise our newly developed Pleurotus ostreatus extract from our shop grown oyster mushrooms.

The marriage of fungi and algae in our deodorant was inspired by a walk along Margate seafront, where the sea walls are covered in lichen. Lichen represent the ability of organisms to work together to withstand the most inhospitable of environments. They are extremophiles and difficult to define, not equal to the sum of their parts and not quite a singular organism either.

The lichen that covers the walls by the seafront is Xanthoria parietina – a foliose lichen. Lichens are the perfect example of symbiosis – a partnership between different organisms – in this case between fungi and algae and/or another photobiont. The fungi is able to feed on the sugars photosynthesized by the photobiont, and in return protects the photobiont from damaging radiation, allowing the lichen to thrive in environments that its individual partners would not be able to survive in alone.

Our idea was to emulate that symbiotic partnership in our deodorant, by developing an extract from Pleurotus ostreatus (or oyster mushroom) for its antimicrobial properties (K, Deepalakshmi and S, Mirunalini (2014)), and using it in tandem with our Laminaria digitata (kelp) extract for its antioxidant (Heffernan, N et al. (2015)) and antibacterial properties (Dubber, Donata and Harder, Tilmann (2008)). Combined with the well known natural deodorising properties of lemon peel oil, we put together a natural, and nature-inspired formulation.

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Hæckels radio #66 • 'heights'

• Hæckels radio • week 66 • 'heights'

A truly gorgeous week ahead to you all.
This week's playlist will ensure you are fully equipped and ready to make the journey, armed with nothing but the purest of sweet sonic waveforms to assist your mission from here on. That being said - even if your week is yet to be planned and plotted, and is mission-less at this stage - that is all good too. It doesn't always happen that way of course. We meander and weave, and that's a lovely thing. Whatever the road looks like though, the music contained on week 66's set is a mixture of ambient, slightly more beat-based and the odd acoustic jam in there too. You'll enjoy it, you have my word.

How do you personally respond to drawings made in the sand when you're on the beach? Or if you're not by the beach, chalk drawings on the pavement? Do you do what I do and treat them like they're finished works of art, like they're cordoned off at a gallery with an invigilator to the right of it ready to launch themselves forward to remind me that the art is very precious and my distance would be appreciated? I've had this since I was a kid. I think the gallery connection is what did it - visiting them with parents and school trips and whatnot. I feel like it instilled this sense that art - public or within walls - is sacred and precious, that it shouldn't be touched lest it depreciate exponentially in value. I don't the adults did that - it was more the mini wire barriers in front of paintings and around sculptures. On the beach, I get this strange sense in me when I see a drawing made in the sand, a sense that directs me away from it or makes my steps light and dance-like so I don't step on it. Same with chalk marks on the pathway next to the sand. Effectively, you could probably stop my mid-stride by drawing a line in front of me saying "DO NOT WALK PAST THIS LINE" - you would witness me pause, look confused and rethink my ongoing route. This is only a very slight exaggeration... I like to think it has a respect built into it though - I wouldn't trample over what someone's just drawn, same way I wouldn't kick over a sandcastle. I know it's only sand, and the tide will wash it away or a dog might ruin it in a way only dogs can, but I like to treat all creative efforts on and near the beach with an equal respect, whether someone's sculpted the Eiffel Tower out of damp sand or scrawled "ELVIS LIVES" on the walkway. I enjoy how temporary it is, like skywriting from planes. If it's straight up offensive, okay sure, I will scribble it out with my foot or a piece of stray chalk, but otherwise, the temporary transient nature of sand and chalk art is worth giving some space and breath I reckon.

Hope you enjoy the playlist. X

Thank you most kindly for your eyes and ears / I wish you the very best / love, Buddy Peace

Hæckels radio • week 66 • heights

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“The sea is emotion incarnate. It loves, hates, and weeps. It defies all attempts to capture it with words and rejects all shackles. No matter what you say about it, there is always that which you can't.”

Christopher Paolini, Eragon

Introducing Natural Deodorant

In brand new aluminium casing.

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