As you know…Hammacher Schlemmer has a long and picaresque history, and patrons like you have been an essential part of it. So we'd like to return the favor by making your Inbox a little less dreary.
Each week, we'll send you Gnomenclature, a new weekly email newsletter from the desk of Hammacher Schlemmer. A mere promotional vehicle, this? Perish the thought. Instead, we'll endeavor to tell the most fascinating Hammacher-adjacent stories we can unearth, from deep in the 178 years of our past to the unique and unexpected finds of today.
Then-president of Hammacher Schlemmer John Gerald (center) in 1955, flanked by this gnewsletter's gnamesake gnomes
Some upcoming highlights:
Why John Lennon loved Hammacher's Nothing Box
The moustache spoon: what, when, and most of all, why?
Three times the New Yorker made fun of Hammacher Schlemmer
Yes, Hammacher Schlemmer really sold a nuclear fallout shelter
We know you receive copious emails, so we're fixated on making Gnomenclature worth your attention. If you decide it's not for you, we've made it ridiculously easy to unsubscribe. But if we do our job right, it'll be the next best thing to going back in time and preventing email from being invented in the first place.
See you gnext week,
Jason Toon
Editor in Chief, Gnomenclature