Ditch the Sugar! Fuel Smarter with HEED

Clean carbs and ZERO sugar crash

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September 17, 2026 8:02am EDT

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ENDURANCE NEWS WEEKLY

TWO DECADES OF SUPERIOR FUEL

Tired of sports drinks that leave your mouth coated in sugar?
So were we.

Over 20 years ago, Brian Frank set out to provide the market with a cleaner alternative. Lets just say, he nailed it. Today, HEED continues to lead the industry with clean carbs, a full spectrum of balanced electrolytes, and zero citric acid.

Curated with premium tapioca derived complex carbohydrates and built for true athletic performance, HEED will keep you going strong!

Join Steve Born as he reveals the creation story and benefits behind HEED...

READ THE FULL ARTICLE

ATHLETE SPOTLIGHT

Zandy Mangold Marathon Runner

The photo above features Hammer Athlete Zandy Mangold competing in the the Sri Chinmoy Marathon in Rockland State Park, New York.

Discover more about Zandy and how he fuels for his runs →

MEET THE AUTHOR

Steve Born Lead Fueling Advisor, R&D

During Steve's ultra-cycling career, he set records that still stand today, giving him a firsthand understanding of what the body demands at the extreme end of endurance. That foundation led to 20 years of independent research into nutritional fueling and supplementation, making him one of the most knowledgeable voices on what actually works for athletes

Learn more about Steve →

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Hammer Nutrition | 4952 Whitefish Stage Rd. Whitefish, MT 59937

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Ditch the Sugar! Fuel Smarter with HEED

Clean carbs and ZERO sugar crash

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