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Some photographs move us not through embellishment, but through clarity. Here, three Hasselblad Masters reveal that instinct in different ways: through the quiet dialogue of architecture and landscape, the fleeting rhythm of the street, and portraits shaped by dignity, resilience, and identity. Different subjects, one shared approach: staying close to what is real.
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Where Architecture Meets Nature
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Tiina Itkonen
Finland Based Photographer
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Tiina photographs Lapland’s glass huts and remote dwellings with a gentle eye, seeing not just structures, but places where people move closer to nature. Surrounded by snow, ice, and northern light, they sit within the landscape. For three decades, her work has been shaped by patience and quiet coexistence. Hasselblad renders that relationship with wide dynamic range, nuanced colour, and fine detail.
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The Rhythm of the Streets
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Tom Pitts
Documentary & Street Photographer
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Tom’s street photography is driven by atmosphere and timing. In Lisbon, he uses light, shadow, people, and urban textures to capture the city’s rhythm, always aiming to preserve a real sense of place. With Hasselblad, wide dynamic range holds detail in bright highlights and deep shadow, helping each moment feel natural, quiet, and true.
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Human Strength, Quietly Revealed
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Panji Indra Permana
Editorial & Commercial Photographer
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Panji’s portraits focus on working women in Java, photographed in kebaya and in the course of daily life. What gives the work its power is empathy. These are not idealised figures, but real people seen with respect, curiosity, and care. In mixed light, Hasselblad helps hold flash-lit subjects and ambient detail in balance, preserving both atmosphere and truth.
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What Supports Their Vision
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These photographers show what careful image-making can do: convey place, light, and presence with clarity. It is also why the camera you choose matters. Explore Hasselblad products designed to render colour, detail, and atmosphere with precision.
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New Arrival
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X2D II 100C
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Precision-Focused Flagship Medium Format Camera
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907X & CFV 100C
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100MP Versatile Medium Format Camera
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We reserve the right to change, cancel, or otherwise modify any pricing, discounts, promotions, or events by Hasselblad, with or without notice.
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Copyright © 2026 Hasselblad Group. All rights reserved.
Hasselblad Group | Utvecklingsgatan 2 | Göteborg 41756 | Sweden
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