I’m Ariane, founder of HATCH.
When I started this brand, it was with one mission in mind: to support women through every transformative moment of motherhood—with style, solution, intention, and heart.
That mission has only deepened as we’ve grown alongside you, from first kicks to first feedings, and every messy, magical moment in between.
Today, I’m thrilled to share a meaningful next step in that journey. HATCH is now part of the same family as Janie and Jack, a brand I’ve long admired for their timeless, beautifully made pieces for babies and children. Their values of quality, design, and celebrating childhood feel deeply aligned with ours, and together, we’re creating something special: a continuum of care, style, and connection from bump to baby and beyond.
To celebrate this new chapter, we’re offering you 25% off your first Janie and Jack purchase, exclusively for our HATCH community. Whether you're dressing your own little one or gifting something sweet, I hope this brings a little joy to your day.
We’re still right here, and now we get to keep growing with you—every step of the way.
With love,
Ariane
Founder, HATCH