AU · hermanstore.com

New Brand Alert: Primi


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Effortless essentials for everyday dressing

WHO IS PRIMI?

A Melbourne-born label focussed on elevated basics.

Soft premium fabrics, inclusive sizing, and considered pricing.

Your new everyday favourites.

Brand campaign image
Brand campaign image

BUILD THE LOOK

Add texture, pattern and statement layers with new Blanca.

Enjoy 10% off with code BACKFORMORE

2A Empire Street, Mornington, Victoria 3931

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