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How Emily Dawn Long Became the Queen of New York

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Highsnobiety Weekly is our weekly editorial newsletter.

JULY 31, 2026

HIGHSNOBIETY

WEEKLY

Subscribe to all of our essential newsletters here, and download the Highsnobiety app for daily updates on the culture of style. 

In today's newsletter:

Emily Dawn Long's fashion clubhouse

Greg Johnson's personal uniform

— Late summer Chelsea boots

— The Supreme-issance

BEHIND THE SCENES

It's Emily Dawn Long's World After All

© Highsnobiety / Mayan Toledano

If you've been paying attention to what your artist friends have been wearing — or even what Justin Bieber has been rocking these days — it's apparent that just about everyone stylish wants in on New York designer Emily Dawn Long's endlessly playful garments. For our latest digital cover story, we spent a sunny Saturday afternoon with Dawn Long at her studio in the Lower East Side, which has become both the designer's downtown domain and also a de facto hangout space for the fashionable set. 


"To me, thinking of Emily's work as a social project is sort of a two-fold thing," as writer Sophie Kemp explains. "The first part is that she draws heavily on her community for inspiration. She listens to what her friends want out of clothing, and keeps that in mind when she starts working on something new." Then there's the physical space of her shop-turned-clubhouse, where, as Kemp explains it, "Trying on clothing means getting to play dress up with Emily: When I visited her, she picked out clothing for me. I didn't even tell her what clothing size I wore, she just would ask if I'd like something to fit a bit tighter or a bit looser. That feels really special to me, that shopping and thinking about clothing can be something so collaborative." 


This year, Dawn Long is a CFDA/Vogue Fashion Fund finalist, which feels like a chance for "Big Fashion" to officially recognize the designer for the brand — and world — she's built out. Not that Kemp, or any of EDL's manifold admirers, thinks that Dawn Long necessarily needs that kind of institutional validation. "I don't think Emily needs anything for her brand to succeed that she doesn't already have," Kemp explains. "She's a really gifted business woman and people really connect to her vision and the clothing she makes." 


For Dawn Long, it's been quite the journey to get this point — including an unceremonious firing from Vogue and a stint styling Amber Heard and Elon Musk. But the end result is undeniable: a beloved brand that looks and feels like a great hang.


Read the full covery story

MODEL'S OWN

Greg Jackson Will Only Wear Black and White...

© Highsnobiety / Greg Jackson


...though he's also experimenting with that quintessential COMME des GARÇONS blue, as we learned in our inaugural edition of Model's Own, a new column featuring our favorite friends' favorite things. As the designer behind the technical wear label Greg Laboratory, Jackson reflects on his go-to garments, grails he shouldn't have let go, and an impressive wash-cold-hang-dry regimen for his laundry (socks included). When asked how his friends would roast his style, Jackson admits, "They'd probably say I wear the same thing every day." Which, considering he originally designed his Greg Laboratory shirts and pants with his own needs (and specific pocket specifications) in mind, is a perfect flex.

Read the full story

GOOD POINT

"Stüssy was a smaller team. It felt more family oriented. Supreme felt like JP Morgan, you know."

Scott Watts on what it takes to succeed in and beyond streetwear

SHOPPER SELECT

A Highly Versatile Pair of Chelsea Boots 

 © Blundstone 


The Chelsea Boots from Blundstone's Aerocork line offer an unassuming and lightweight counter to this year's relentless open toe agenda — and that beige colorway is especially handsome. "These shoes are capable of carrying wearers through grassy or gravelly hikes," per Shopping Editor Max Migowski's review, which is to say: "Their lack of body does not equal a lack of usefulness."

Read the review

THIS WEEK'S TOP STORIES

ICYMI

FWIW, SUPREME IS SO BACK

After a handful of increasingly good collections, the label's Spring/Summer 2026 lineup is arguably its strongest season to date. 

 

HOW VIVIENNE WESTWOOD'S ORB OUTLIVED PUNK

One of fashion’s foremost anti-establishment symbols traces back to a literal institutional monarchy. That’s the magic of fashion, baby. 

MIU MIU'S 2000S-ERA BUBBLE SHOE IS PEAK MIU MIU
We've  already seen it pair perfectly with the Fall/Winter 2026 season’s many crumbled baby-doll dresses and aviator hats. 


BIKE BAGS ARE FASHION NOW, TOO
Commuter-friendly gear from JJJJound and PORTER? Sometimes we do get exactly what we wish for.


ALSO...
We hear Derek Guy and Avery Trufelman are teaming up on a new pod (Substack); the new Black Panther rocked a Cartier Panthère for the occasion (GQ); and the pro-polyester contingent is finally speaking up! (Wardrobe) 

From our Brand Partners

©2026 Highsnobiety
Genthiner Str. 32-34, Berlin 10785, Germany

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