That Trucker Hat’s Got History 🧢

also small brands being big at LFW, CDG x The North Face, your favorite '90s hair product is back.

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September 21, 2024 4:00am EDT

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THAT TRUCKER HAT'S GOT HISTORY

Trucker hats were useful. Then, in the 2000s, they became a tacky appropriation of something like country western living. But, like the arc of the UGG, all that’s changed. These days, the trucker hat is it. And it’s been adopted by some of the most fashionable celebrities.

Here, we take a look at the evolution of this beloved staple, and how it went from a feed-store giveaway item to a fashion accessory embraced by everyone from Rihanna and A$AP Rocky to Kylie Jenner and Megan Thee Stallion.

STYLE

THE BIGGEST THING AT LONDON FASHION WEEK? SMALL BRANDS

By Jake Silbert

At London Fashion Week, the biggest sound came from the smallest designers. Indie brands made the most of the seasonal void left by a relative of household names, pumping up the volume with armfuls of intent.

STYLE

CDG x THE NORTH FACE IS LESS STREETWEAR, MORE HIKING GEAR

By Jake Silbert

The North Face and CDG, COMME des GARÇONS' streetwear-leaning sub-label, first partnered almost exactly one year ago for a collaborative collection heavy on streetwear cues — big logos simple shapes, monochrome colors.

But for The North Face x CDG round two, things take a turn for the adventurous. Well, kinda.

You've still got no-brainer TNF and CDG branding but also a handful of at least slightly more elevated items that are a little bit The North Face, a little bit COMME des GARÇONS.

BEAUTY

YOUR FAVORITE '90S HAIR PRODUCT IS BACK — ORIGINAL FORMULA INCLUDED

By Alexandra Pauly

Fekkai is bringing back its original Brilliant Glossing Styling Crème — a hair care cult favorite that has continued to inspire countless Reddit threads and eBay listings since its discontinuation.

The OG product, dreamt up by legendary hair stylist Frédéric Fekkai, made its debut in 1995 and quickly became a backstage favorite at fashion shows and shoots, thanks to its ability to tame even the frizziest of strands.

Its secret ingredient? Olive oil, which locks in moisture and adds shine.

The product was reformulated in 2008, much to the disappointment of the cream's devoted fans. To fill the void, dedicated customers began flocking to online forums and resale platforms to search for old tubes of the product — which many fondly refer to as Fekkai's "olive oil cream." On eBay, sellers ask as much as $105 for three ounces of the product.