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I wanted to give you a quick heads-up that Hitch Fit protein prices will be going up starting July 6th.
The deeper reason is that the entire whey protein industry is under pressure right now. Demand for protein has exploded through sports nutrition, protein snacks, functional foods, and even the rise of GLP-1 weight-loss medications where people are being encouraged to increase protein intake to help preserve lean muscle.
At the same time, supply has not been able to keep up. Whey comes from dairy production, so manufacturers cannot just instantly create more. When milk production, dairy processing, and whey availability get tight, the cost of high-quality whey concentrates and isolates goes up.
An article explaining the issue we are facing
Read The Article: Why Is Whey Protein Getting More Expensive?
We have held our pricing as long as we could, but to keep the same quality and same Hitch Fit standard, we have to make this adjustment.
If you use our Whey Fusion or Isolate, now would be a great time to stock up before July 6th.
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