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I wanted to personally let you know about an upcoming price increase on our Hitch Fit proteins starting July 6th.
This is not something we wanted to do, but the cost of high-quality whey protein has gone up significantly across the entire industry.
There is currently a major whey protein supply issue happening globally, especially with high-quality whey concentrates and isolates. Demand has exploded from sports nutrition, functional foods, protein snacks, and the rise of GLP-1 weight-loss medications where people are being encouraged to consume more protein to help preserve lean muscle.
At the same time, dairy production and whey processing capacity cannot keep up with the demand. Because whey is a byproduct of dairy production, it is not something manufacturers can instantly create more of.
The result is higher ingredient costs, tighter supply, and pressure on supplement companies everywhere.
Here is a recent article sharing about the shortage.
Whey Protein Is Running Out as Food Companies Put It in Everything
3 months ago our costs went up but we kept the prices the same for you, now with this major increase in cost, in order to continue offering our protein and the same Hitch Fit standard, we will be adjusting our protein prices on July 6th.
If you are currently using Hitch Fit Whey Fusion or Hitch Fit Isolate, now would be a great time to stock up before the increase goes into effect.
Protein has always been one of the most important tools for transformation. It supports lean muscle, recovery, metabolism, fullness, and consistency. Whether your goal is fat loss, strength, healthy aging, or simply hitting your daily nutrition goals, getting enough protein matters.
Our commitment is to keep bringing you products we believe in, products we personally use, and products that help you live healthier, stronger, and more disciplined.
If you want to grab your protein before the price increase, make sure to order before July 6th.
Thank you for supporting Hitch Fit Supplements and being part of the Hitch Fit family.
Micah and Diana
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