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Who made your Hiut's?

Meet thy maker.

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Meet thy maker.
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Hi there,
 

If you’ve ever bought a pair of Hiut’s, you’ll notice on the inside front pocket a signature.

That is the signature of the person who made them:

The GrandMaster.

The GrandMasters signing their respective jean is the final act in the making of each pair.

And as the ink dries, it underscores our reason to exist:

To make the best jeans we can, not the most jeans we can.

Henry Ford would turn in his grave.

Because the GrandMasters make the jean from start to finish.

No division of labour.

Only a labour of love, plus, a couple of decades of learning how to be the best in the world.

The uncomfortable truth is there are no shortcuts to GrandMaster level.

Two decades of experience takes two decades.

Who knew?

That knowhow pays off when you understand each pair of Hiut’s requires 75 different processes. And we only need to be world class at 75 of them.

The GrandMasters can take the jean all the way down the line because they know how.

Maybe, some other brands can say that. But I don’t know who they are.

(If you only remember one thing from this monologue, remember this; There are people who will work in a jeans factory for 20 years, and they will not know how to make a pair of jeans when they eventually retire. Because they only made belt loops or fly zips. They never learnt how to do the 74 other processes.)

This way of making a jean is a philosophy at work.

It is a way of making jeans that comes from another era.

A time where quality was valued over quantity.

Most jeans companies are set up now to make their jeans as fast as possible. Time is money in manufacturing. I get it. But I just don’t want to wear it.

If we are to fail, let it be because we wanted to be the best in the world.

And we wouldn’t compromise.

The worst thing you can say about us is sometimes we are out of stock, sometimes you have to wait, sometimes there is a wait list.

But in those times, remember this:

Each pair is made entirely by the GrandMasters.

They are signed by them. Because they made them.

I believe in them, I believes in their skills, I believe they make one of best pairs of jeans in the world.

People often say they don’t make jeans like they used to.

But the GrandMasters do.

Back story.

This is my dad’s toolbox. He was an electrician in the merchant navy. Lots of ship electricians weren’t that interested in doing a good job. They could always blame shoddy work on the previous guy. But my dad was a perfectionist. And those ‘shirkers’ as he used to call them, drove him nuts. So one day, he started putting his initials on every job he would do. JBH for this. JBH for that.

It was a habit that he would never stop. It was his small way of telling the world, that he believed in doing something well. Even if others didn’t.

Likewise in the early days, all the engineers at apple would sign the inside of the Mackintosh, even though no one could ever see it. Steve Jobs believed the engineers were artists, and therefore, all artists sign their work.

I had those stories in my mind when we started Hiut Denim Co. I told our ‘GrandMasters’ that they were modern day artists. And accordingly, they would sign each pair we make.

Because Steve Jobs and my dad were right, all artists sign their work.

Which GrandMaster made your jeans?

Hiut Denim Co, The Old Jeans Factory, Bath House Road, Cardigan, SA43 1JY

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