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Looking after your gut doesn’t have to mean overhauling your diet, - – but it does mean paying more attention to fibre.

While 68% of people regularly prioritise protein, only 49% consciously eat fibre – and many don’t know the 30g daily target even exists.

That’s why we’ve pulled together expert insights to help support your gut health.

Want to hit your fibre goals? Enter chia seeds: tiny, mighty and your fibre BFF. Just one tablespoon contains around 12g of fibre – a huge head start. Stir into oats, yoghurt or smoothies and you’re already a third of the way to your daily target.

Uncover the science behind ‘friendly bacteria’ and find your next go-tos for a happier gut.

They’re all important, but what’s the difference? Our expert explores why these ‘friendly bacteria’ help keep your gut humming along.

From tummy-loving treats to plant point-packed cereal, we’ve rounded up our favourite gut-friendly picks to stock up on.

 3 For 2 Mix & Match 

Hydration, redefined for everyday life.

Meet H&B Hydration Plus – our new, refreshingly tasty electrolyte blends developed by nutritionists, backed by science. With no added sugar or sodium, each sachet is specifically designed for everyday use so you can stay hydrated. 

And because we want to make every sip count, each blend is powered with targeted ingredients, proven to support your wider wellness too - from gut health and skin to energy and immunity.

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