What high-performing social teams are doing differently in 2026.
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[ A smiling woman with short hair looking up, set against a red and blue gradient background with dotted patterns. Overlaying text reads "SOCIAL MEDIA TRENDS." and "2026", powered by TalkwalkerAI. ] [[https://www.hootsuite.com/research/social-trends?utm_campaign=2026-q1-contentengine-insights-trends2026&utm_medium=email&utm_source=marketo&utm_audience=prospects&utm_email=hootsuite&utm_date=2026-01-21]]
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The social media trends shaping 2026 — and how teams act on them
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We’ve released a new edition of our Social Media Trends Report, highlighting 18 trends shaping how social teams and leaders plan, publish, and measure success in 2026.
It helps social leaders move from reactive execution to intentional, performance-driven strategy.
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Get the 2026 trends report
Get the 2026 trends report [[https://www.hootsuite.com/research/social-trends?utm_campaign=2026-q1-contentengine-insights-trends2026&utm_medium=email&utm_source=marketo&utm_audience=prospects&utm_email=hootsuite&utm_date=2026-01-21]]
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Built for how modern social teams work in 2026
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As social becomes more accountable, teams need clearer priorities, smarter workflows, and better ways to show impact.
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[ Cover of the 'Social Media Trends 2026' report, featuring a woman looking up, with Hootsuite branding. ] [[https://www.hootsuite.com/research/social-trends?utm_campaign=2026-q1-contentengine-insights-trends2026&utm_medium=email&utm_source=marketo&utm_audience=prospects&utm_email=hootsuite&utm_date=2026-01-21]]
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- How teams are planning for faster-moving trends and platforms
- Where AI and automation are reshaping social workflows
- What leaders expect from social in terms of measurement and ROI
- Practical guidance for turning trends into action
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See how social teams are setting themselves up for 2026.
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Read the report
Read the report [[https://www.hootsuite.com/research/social-trends?utm_campaign=2026-q1-contentengine-insights-trends2026&utm_medium=email&utm_source=marketo&utm_audience=prospects&utm_email=hootsuite&utm_date=2026-01-21]]
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Helping organizations unlock the value of their social media relationships.
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