Gleaming the Tube
AI models can’t watch YouTube videos. At least, as of the time of publication. But when the AEO team was researching what sources LLMs cited most, they found a bit of a surprise.
“We see YouTube videos get cited a lot,” says Tina Lavery, lead product marketer for HubSpot’s AEO tools. And it’s not just Google’s own AI that likes them so much. “YouTube is very dominant for Perplexity citations.”
Copilot, Grok, and SearchGPT were a little less Tube-friendly, but still cited them enough to be worthwhile.
Now, Tina wanted me to repeat from the last article that the most important thing for AEO is to build consensus across channels, so no single tactic will reliably get you into the answer engines on its own. But she says videos are a great place to start, even for brands with limited budgets and bandwidth, thanks to their marketing versatility.
“Creating a strong YouTube video that breaks down your product versus a competitor’s has a lot of value even outside of AEO. You can also take that video and use it on your product pages and push it out on social. But it’s also a great way to drive that consensus across channels.”
Check out Tina's advice for making videos that actually get you found...
