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Apple's Foldable iPhone Is Finally Real 📱


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September 10, 2026

The Weekly Brief

Apple Had a Busy Keynote

📱 The iPhone Duo Is Apple's Foldable Moment: The iPhone Duo folds open to a 7.6-inch display, features an under-display FaceTime camera, Apple Pencil support, and a mirror-polished Grade 5 titanium chassis.

Your Watch Is Now Your Health Coach: The Apple Watch Series 12 and Ultra 4 introduce a new Health Sensing System tracking heart rate every five seconds, a daily Readiness score, and AI-powered Audio Intelligence on the wrist.

🎧 Has The AirPods Finally Gotten Noise Cancellation Right? AirPods 5 deliver 50% more noise reduction than their predecessor in an open-ear design.


The Air Jordan 11 Just Got Its First-Ever Collab

🖤 CDG Finally Got the 11: Comme des Garçons Homme Plus secured the first-ever collaboration on the Air Jordan 11, a silhouette Jordan Brand has historically refused to open up to outside partners.

👟 High Minimalism Meets Patent Leather: CDG extended the AJ11's signature patent leather sheen all the way down the midsole, arriving in all-black and all-white with debossed branding and a redesigned Homme Plus tongue tag.

🛍️ A DSM Exclusive: The pack dropped exclusively at Dover Street Market locations in London, Ginza, LA, New York, and Paris.


Behind the Design: LUAR & Lunazul Tequila’s Moonlit Capsule

🚶 Agave Fields to NYC Streets: After offering a first glimpse at the LUAR x Lunazul Tequila capsule with a dynamic campaign shot between the streets of NYC and a field of agave, designer Raul Lopez exclusively took Hypebeast behind the design, talking through his approach to fusing their worlds and the partners’ shared dedication to craftsmanship.

🪴 Innovation Was in the Material: The highly-limited collection is tied together by the innovative use of agave leather, bringing Lunazul’s craftsmanship into the fold with LUAR’s sartorial, city aesthetic.

🔍 Raul Went to the Source: During the creative process, the Brooklyn native stepped away from the hustle and bustle of NYC, visiting an authentic agave farm to get a hands-on understanding of the material from seed to sewing machine.

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Your Fashion Briefing This Week

In case you missed it 👇

🧥 Layers Over Color: Tokyo Fashion Week is in full swing and the streets of the Japanese capital favored deep earth tones and complex multi-layering over conventional bright spring aesthetics. Walk through the fits.

🌓 It's "KAWS UNIVERSE," and We’re Just Living in It: UNIQLO and KAWS team up once again for a collection with brand-new characters alongside classic COMPANION figures across unisex T-shirts, sweatshirts, and more. Take a look at the collection.⁠

👖 The 501 Got a Second Life: Levi's and Barbour have joined together on a capsule that turns worn materials into new garments; rebuilding vintage 501s into one-off "Re-Loved" upcycled jeans. Check it out.

🧵 That's Not Paint, It's All Embroidery: HOUSE OF ERRORS' new collection is embroidery, with a staggering 2,730,000 stitches used to pull off the illusion across the workwear-inspired pieces.⁠ Zoom in on the details.

🟫 The Michael Rider Finish: The Reebok Freestyle Lo is reintroduced by Celine in monochromatic yet wide-ranging colorways, emphasizing the maison’s elevated treatment of the uppers. Here's a look.⁠

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