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Drake Turned a Spa Trip Into a Merch Drop 🫧


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July 30, 2026

The Weekly Brief

Inside Drake's NOCTA Manor 2026 Retreat

🏡 Welcome to the Manor: Drake and Nike hosted the second annual NOCTA Manor at a private New Jersey estate, gathering Kevin Durant, Sexyy Red, Yeat, Devin Booker, and Central Cee post-World Cup.

🎁 The Merch You Couldn't Buy: Guests left with custom Nike Mind 001 mules, NOCTA-branded pajamas, slippers, sleep masks, and a hand-signed Iceman glove designed after Drake's album cover.

🫧 Drake Showed Up in a Robe: Italian designer Domenico Formichetti crafted Drake a one-of-a-kind Como silk robe embroidered on the back with the "NOCTA MANOR MMXXVI" crest.


Everything That Mattered for SS27 Menswear

🌡️ The Runway Answered the Heat: SS27 menswear leaned fully into summer with sheer fabrics, sleek satins, boxer shorts, and micro jackets designed to keep the body cool and uncovered.

🔵 Blue and Orange Took Over the Color Story: Aquatic blues dominated standout shows from Auralee to Kiko Kostadinov, while complementary oranges surfaced everywhere from Dries Van Noten to Willy Chavarria.

🦅 The Details Did the Talking: Birds, studded denim, and full-bleed photographic prints emerged as the season's most recurring motifs, proving bold expression and practicality aren't mutually exclusive this season.


Amadi Brooks Serves Sporty Refinement Inspired by the McDonald’s Alphonso Davies Cup

💅🏻 Sport-Bred, Fashion-Forward: Amadi Brooks’s perspective is shaped by her roots in sport and her evolution into fashion. This vibrant look features bold plaid, athletic tube socks, and sneaker-inspired pumps to celebrate Canadian soccer in style.

🥤 The Cups Became the Accessory: For the McDonald’s FIFA World Cup™ project, her approach centered on translating the energy of the game into something fun and wearable, turning the collectible cups into style statements.

🗣️ As She Puts It: “It’s truly an honor to be part of a project that sits at the intersection of global culture, sport, and style. It’s about taking a familiar, everyday object and elevating it into something expressive, intentional, and culturally relevant.”

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Your Fashion Briefing This Week

From all directions ↔️

🦶 Worth the $250 Price Tag? The new Nike Air Zoom Hyperslide teams up with Hyperice to bring heated massage therapy straight to your post-workout routine. Swipe here for a closeup.

🎯 Walton Goggins Approves: Rimowa is unveiling its latest piece of functional luxury: a limited-edition $7,100 USD Aluminium Dartboard Case created alongside Winmau Darts. Watch the video.⁠

🍦 Pick Your Flavor: VANDYTHEPINK is serving up a Neapolitan ice cream-inspired aesthetic to the ASICS GEL-Kayano 12.1, complete with “Vanilla” and limited-edition “Chocolate” iterations. Sample the flavors.

🤔 Which Country Dressed the Best?⁠ From custom high-fashion tailoring to modern luxury travelwear, national teams pulled out all the stops for their arrivals at the 2026 FIFA World Cup. ⁠Check out the fits here.

🧗‍♀️ Denim Built for the Climb: SATISFY and Levi’s reunite for a second collaborative capsule focused on climbing heritage. Climb into the collection.⁠

Upcoming Drops

🤎 July 30, 2026: JJJJound x New Balance 740N

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