The Weekly Brief
Is OnlyFans a Fashion Platform Now?
🔥 Fashion Loves Controversy, but Does the Algorithm? Sheer dresses, exposed bodies, provocative campaigns, pushing buttons have long been part of the industry's DNA, and everyone knows sex sells. But try posting some of fashion's most head-turning imagery on TikTok today and there's a good chance it would be flagged or buried.
💋 Enter the OnlyFans Era: Designers aren't only dressing bodies anymore; they're dressing algorithms, which might explain why some brands have started looking elsewhere. And no, not another Instagram alternative destined to disappear within six months; we're talking about OnlyFans.
👩💻 But Who's On It and Why? So far, Rick Owens has an account entirely dedicated to his feet pics, Poster Girl used OF to deliver content surrounding its creative process, and other brands include Collina Strada, LGN Louis Gabriel Nouchi, Elena Velez, Johnny Hoxton and, most recently, PLEASURES. Click the link to find out how they're all using it.
PinkPantheress on Gen Z... &Coach
👜 There's Coach... &Coach: Coach just launched its new &Coach platform, a space dedicated to the brand's Gen Z fanbase and influential creative partners, which puts them at the heart of it.
⭐ A Star-Studded Community: Starring PinkPantheress alongside the likes of Angel Reese, Paige Bueckers, Malala Yousafzai and Avantika, the platform brings together prominent Gen Z names across music, fashion, sport and art, along with cultural figures like Charli XCX, prioritizing storytelling and shared authorship.
🩷 What Pink Had to Say: Off the back of her recent appearance in the new campaign, we caught up with PinkPantheress to find out more about her love of the brand, where her inspiration comes from and, in her opinion, what makes Gen Z special. Click to read the full interview.
The Art of the Clock Out, According to Temi Ibisanmi
💡 Feeding the Work: Behind every best idea is the feeling of being inspired, a time to take it all in. Take Temi Ibisanmi, for example: whether he’s putting together his next look or kicking it back with friends, it’s all part of the creative process.
👋 Introducing: Better known as @tolutemi, Ibisanmi is a Nigerian-American, New York-based model and creative director with a love for fashion, travel, and culture.
🍸 After Hours: Ibisanmi walks Hypebeast through his Clock Out Ritual in Brooklyn. To celebrate the first summer of Berry Rouge, Grey Goose’s new flavored vodka, we’re following tastemakers across New York City to learn how they’re raising a glass to the weekend.
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More You Need to Know
ICYMI: all the fashion, beauty and sport we're all talking about 👀 💖 Victoria Justice Opens Up: Over a decade ago, Justice was diagnosed with Hashimoto’s, a thyroid auto immune disorder, redefining her relationship with fragrance.
🏄♀️ The Aussie Brands Taking Over the Algorithm: Australian brands are having a moment, and we've rounded up some of our faves to shop this summer.
⚽ Adidas and BAPE are Celebrating the World Cup: As the tournament continues, more and more brands are cashing in.
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