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Meet Bella Kay, Pop's New Queen of Confessional Chaos 🌪️


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August 22, 2026

The Weekly Brief

We Caught Up With Bella Kay, Pop's New Queen of Confessional Chaos

📣 Who Is Bella Kay?: At just 20 years old, Bella Kay is turning the most complicated parts of growing up into emotionally charged pop anthems. The Texas-born singer-songwriter has quickly become one of 2026’s most exciting emerging voices, connecting with a generation of listeners through her unfiltered lyrics about heartbreak, self-discovery and the messy realities of youth.

Her Sound: Blending hazy alternative pop production with a hauntingly intimate vocal style, Kay’s music feels like a late-night conversation with a close friend, honest and deeply vulnerable. After breaking out with viral ballad “The Sick,” which has amassed over 220 million streams, Kay’s rise has continued with her debut album 'My Reckless Abandon.'

👆 Read All About It: We caught up with Bella Kay to discuss her debut album, finding confidence in vulnerability and creating music that makes listeners feel understood (and her love of Nando’s).


TwoJeys Linked up With Peggy Gou for the Ultimate Summer Collab

🤝 The Collaboration: TwoJeys and Peggy Gou are bringing together jewelry, music and Mediterranean summer energy for their first-ever collaboration. The Barcelona-born label teamed up with Gou’s lifestyle brand Peggy Goods on a capsule inspired by the crossover between electronic music and the city’s festival culture. EMPATH. The Los Angeles-based label has quietly become a favorite among the pop star and a growing roster of celebs, including Kylie Jenner, Anya Taylor-Joy, Tinashe and KATSEYE.

🌟 The Highlight: At its center is the Pen Drive, a working USB loaded with some of Peggy Gou’s favorite summer tracks and tucked inside a boot-shaped case, a playful nod to TwoJeys’ Western-inspired design language. Essentially, it’s a playlist you can wear.

🔥 Get It Before It's Gone: The already viral lineup is sure to sell out fast, head to the brand's website to shop the drop.


What Went Down at SPANX and Hypebae's Summer Run Club

🌞 10 Years, One Very Hot Celebration: To test SPANX’s best-selling summer active styles and celebrate our 10th anniversary, Hypebae and SPANX gathered editors and friends for the ultimate NYC heatwave experience.

❄️ Staying Cool Was the Brief: Despite the rising temperatures, the brand’s BoostUp collection, developed with StayCool Tech, was the perfect way to stay fresh whilst still looking stylish. Along with BoostUp, guests were able to trial the SPANX BodyLine Sheerious collection, crafted with flattering mesh detailing for added breathability and a curve-enhancing silhouette.

🧀 Run First, Cheese Board After: The run club event featured a 3-mile journey from Soho to the West Side Highway, finishing back at the Hypegolf Clubhouse with a much-needed spread of snacks, cheese boards and healthy, refreshing juices. Take a look at what went down here.

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More You Need to Know

ICYMI: all the fashion, beauty and sport we're all talking about 👀

🌸 Gap Beauty Relaunches Its Nostalgic Perfumes: With Victoria Pedretti fronting the campaign.

🥾 Madhappy and KEEN Gave the Mary Jane a Gorpcore Makeover: Reworking an archival silhouette with plaid, suede and ripstop nylon.

🪩 KATSEYE Gets Wild in the New "Hootie Frutti" Music Video: The girl group threw an underground Brazilian-inspired party in the colorful visual for their latest single.

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