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Mia Khalifa Is in Her Sports Era 💪


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June 19, 2026

The Weekly Brief

Mia Khalifa's Sheytan Is Back

🇮🇹 Sheytan Meets Napoli: The internet's favorite muse, Mia Khalifa, is heading to Naples and bringing a little mythology with her. Founder of Sheytan World, Khalifa teamed up with J'Adore Napoli for "Mia Parthenope," a collection inspired by one of Naples' most enduring legends.

🧜🏻‍♀️ The Story of Parthenope: Drawing from the story of Parthenope, the mythical Siren whose name is deeply tied to the origins of Naples, the collection blends Mediterranean folklore with Sheytan World's bold aesthetic.

👙 Get it While You Can: The drop includes an exclusive Sheytan World bikini alongside four additional pieces inspired by seashells, underwater treasures and the magic of the Mediterranean. Think sun-soaked glamor with a mythological twist.


Vera Wang Is Officially Ready to Wear

One Small Step for Europe... Vera Wang is debuting a Fall/Winter 2026 ready-to-wear line, bringing its signature aesthetic to a much wider audience. Marking the launch of the new European website, this collection sees the designer stepping away from high-end luxury price points to offer a more approachable wardrobe made for daily styling.

🪡 Swapping Gowns for Tailoring: The drop comes through a fresh partnership with WHP Global and Batra Group, marking the first time the fashion house has targeted this specific segment. Acting as Chief Creative Officer, Wang styled the capsule to mirror her own monochromatic wardrobe habits. Instead of elaborate gowns, the focus here is on structured Italian tailoring, heavy denim shapes and clean layering pieces.

👖 From High Fashion to Everyday: The range also includes simple jersey items, casual dresses and seasonal outerwear meant to be mixed and matched. By focusing on clean lines and a relaxed, easygoing fit, the pieces translate high-fashion concepts into everyday streetwear.


Hypebae Celebrates Its 10th Anniversary With lululemon in London

👯‍♀️ Hypebae Is a Noun: She’s the athlete who dresses like a designer, the designer who DJs the afterparty, the founder who still finds time to be a muse. And above all else, she is always making moves.

🧘🏽‍♀️ Marking a Decade of Community: The collaborative anniversary celebration together with Lululemon took place in East-London, welcoming muses to a day of movement, matcha and more! Everyone was decked out in lululemon’s new “Space to Feel” collection; making the space as aesthetic as it was purposeful.

🎂 Let There Be Cake: Take a look back at the event celebrating Hypebae’s 10th anniversary. To check out the new lululemon collection, head over to the brand’s website.

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💥 Melissa and Diesel Reunite: The two brands reunited for a second drop, reintroducing the Quantum silhouettes while expanding into a brand-new category with a handbag.

🦾 Balenciaga Is Going Tech: Pierpaolo Piccioli is beautifully blurring the lines between high fashion and everyday health-conscious rituals with the launch of Balenciaga TechWear.

🏄‍♀️ ROXY Just Made a Comeback: ROXY has teamed up with Miaou to drop a capsule that effortlessly fuses rugged surf culture with unapologetic French-girl femininity.

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