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The Pokémon Anniversary Wave Has No End ⚡


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August 28, 2026

The Weekly Brief

30 Years of Pokémon and the World Still Can't Get Enough

👟 A Sneaker Game Takeover: adidas Originals unveiled a 12-shoe Pokémon anniversary collection across the Superstar, Samba, and Handball Spezial, with Charizard, Mewtwo, Pikachu, and Gengar leading the lineup.

📸 From Cards to Cameras to Carry-Ons: Polaroid launched three Pokémon-themed instant cameras inspired by Pikachu, Sylveon, and the Poké Ball, while RIMOWA dropped Japan-exclusive Pokéball and Pikachu-themed luggage and travel accessories.

💍 Sugar, Gold, and VVS: Krispy Kreme dropped six character-inspired doughnuts for the anniversary, while jeweler Philip Gefaell crafted a one-of-one 18K white gold Charizard ring set with VVS diamonds for a private collector.


SKYLRK Wants To Be Anything and Everything

Four Years in the Making: Justin Bieber revealed the SKYLRK Sensory Runner — a chunky, web-paneled runner four years in development — as the brand's most considered sneaker silhouette yet.

🎧 Audio Is the Next Frontier: Hailey Bieber was spotted soft-launching glowing wired earbuds from SKYLRK Audio, with neon green and blue colorways turning a functional device into a full-on fashion accessory.

📱 Now He Wants Your Phone Too: Bieber took to X to announce he wants to build a SKYLRK phone, publicly calling for hardware collaborators to help bring the brand's most ambitious tech move to life.


The Citizen Eco-Drive PHOTON Is a 50-Year Milestone Proving True Innovation Runs on Any Light

🌱 Ahead of the Trend: Long before sustainability became a mainstream consumer demand, Citizen pioneered a quiet revolution on the wrist, capturing the power of our world and converting it into precise, unending movement.

🌟 50 Years of Light: This year marks the 50th anniversary of that commitment—five decades of light-powered innovation driven by a singular, elegant truth: “Powered By Any Light.”

The Past and Future in One Watch: Citizen is releasing a limited-edition masterwork that honors the past while pointing squarely toward the future of men’s style and tech culture: the Eco-Drive PHOTON.

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Your Fashion Briefing This Week

The fall collab season is here 🍂

📦 A Lot to Unpack: Kith unveils its Fall 2026 collection, bringing a heavy range of contemporary outerwear, staple knitwear, and tailored layers alongside a debut collaboration with Needles. Swipe through here.

🤌 Prep, With a Junya Finish: We’ve got the official look at the new Stüssy x eYe JUNYA WATANABE MAN and it’s dialing in on Fall closet essentials. Check it out.⁠

💋 Tri-Ferg Meets Betty Boop: Palace honors the icon for Autumn with a capsule spotlighting Betty repping the signature Tri-Ferg across chenille varsity jackets, hoodies, and more. Take a look here.

🌞 Organic Cotton, Overdyed, Very Considered: OUR LEGACY WORKSHOP and Dickies have a limited-edition Eisenhower Jacket and 874 pant made with a sun-faded look. Check the fit.

🎊 One More TIme: Christophe Lemaire and UNIQLO are marking 10 years together with the launch of their final Fall/Winter 2026 10th Anniversary Collection. Click to see the lineup.⁠

Upcoming Drops

❤️‍🔥 August 27, 2026: Supreme x Nike Air Max 2001 Air Ecstasy

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