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This Aussie Brand Is Your New Go-to 🦘


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July 17, 2026

The Weekly Brief

This Aussie Brand Is Your New Go-to

🇦🇺 Meet Scarlet & Sam: If you’ve come across a scrunched T-shirt or a reversible bomber jacket on your Instagram feed, you’re likely familiar with Scarlet & Sam. Born from one custom crochet top and an overwhelming response online, the Aussie wardrobe staple has garnered an impressive community of fashion fans across the globe.

👚 Your Aussie Wardrobe Staples: Known for signature styles like the Capsule Bomber and the Juicy Wedge, Scarlet & Sam is a brand that takes wardrobe basics to the next level through thoughtfully considered details and subtle tweaks.

🌏 Going Global: As the brand gears up for its Aussie winter, we caught up with founder Scarlet Robertson to find out more about the story behind Scarlet & Sam, its best-selling styles and its strategy for going global.


UNDERDAYS Launched Its First Bra

📖 A Brand New Chapter: The moment all UNDERDAYS fans have been waiting for... the launch of its first bra. The brand is expanding beyond its bestselling underwear, marking a new chapter for the wellness-focused label.

💥 Two New Styles: Designed to pair with its signature briefs, the debut lineup is crafted from the same ultra-soft TENCEL Micromodal fabric that has become a staple of the UNDERDAYS offering. The collection features two everyday silhouettes: the Everyday Soft Plunge and the Everyday Soft Balcony.

👙 Beyond the Basics: As beauty trends continue to shift toward wearable wellness and sensory-focused design, UNDERDAYS is positioning lingerie as more than a wardrobe basic. Instead, the brand sees underwear as the body's first layer of care. This is everyday comfort, from the inside out.


Little Simz Is a Miu Miu Beauty Girl

🚨 This Just In: Little Simz has just been named the For U.K. ambassador of Miu Miu Beauty's fragrance universe, joining the house as it enters a new chapter defined by fearless, emotionally driven creativity.

🌸 Fleur de Simz: In the new role, Little Simz is highlighting "Fleur de Lait," Miu Miu's fruity-solar scent crafted by master perfumer Daniela Andrier.

🌴 A Tropical Escape: Infused with a fresh mango accord, the fragrance evokes the velvety texture of sun-warmed fruit and the lingering warmth of skin after a day outdoors, offering a scent trail described as a gentle, tropical escape that feels both familiar and faraway.

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More You Need to Know

ICYMI: all the fashion, beauty and sport we're all talking about 👀

🌙 Jacquemus Teased a Brand New Moon: In a not-so-secret photo dump, Simon Porte Jacquemus teased the next iteration of the Nike Moon shoe collaboration, rumored to drop for Spring 2027.

👖 You Can Now Buy Hailey Bieber's Jeans: Hailey Bieber is a jeans girl through and through and now, thanks to the magic of Gap, you can purchase its 'Hailey' jean, inspired by the model's off-duty style.

👀 Inside the Miu Miu Archives: We took a trip to Tuscany to explore the luxury brand's expansive archive, read through to find out more.

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