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Which Football Sneaker Won The Cup? ⚽


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July 09, 2026

The Weekly Brief

The World Cup Sneaker Collab Scoreboard

The Swoosh Went All Out: Nike's X2 Cryoshot program brought seven collaborators — NOCTA, Palace, Jacquemus, Patta, Slawn, Peaceminusone, and the Virgil Abloh Archive — each representing a different nation on a retooled archival football boot.

🎵 Music Took the Pitch: Travis Scott put Cactus Jack on a Phantom 6 cleat, Bad Bunny merged the F50 with a Ghost Sprint track shoe, and SP5DER grafted the Adizero F50 upper onto a chrome Formotion running sole.

🏆 The Beautiful Game Gets Its Flowers: Kith and Messi honored two decades on the world stage with a six-shoe adidas drop, Brain Dead fused a 1994 Predator with Disney character pins, and LEGO brought brick-printed Mercurials to the kids.


Aimé Leon Dore and New Balance Go Performance

🏃 ALD Hits the Track: Aimé Leon Dore takes its long-running New Balance partnership into performance territory for the very first time with two FuelCell runners.

⏱️ Built for Every Pace: The FuelCell Rebel v5 handles daily training in black and blue, while the race-ready SC Elite v5 goes dark green and black for competition.

🖤 Stealth Mode, Activated: Both pairs strip back ALD's usual prep sensibility into surprisingly understated palettes, letting FuelCell's performance engineering do the heavy lifting. Take a look at the collection.


Come Along With Me: havaianas’ Personalization Pop-Up at Hypebeast Cup

Football Meets Flip Flops in SoHo: havaianas just brought its deep-rooted love for football to NYC’s Hypebeast Cup with an immersive, interactive SoHo pop-up.

🛒 Shop, Score, Repeat: Making a stop in the Big Apple as tournament celebrations take over the city, the space is a one-stop shop where fans can shop exclusive football-inspired merch and up their footwear rotations.

🩴 Make It Yours: The havaianas pop-up is active for the duration of the Hypebeast Cup. Attendees are encouraged to head to the space to browse the lineup, purchase a pair, and customize their sandals onsite. Check out the experience here.

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Your Fashion Briefing This Week

No quiet corners this week 📢

👞 Functionality Went Out the Window: Dress shoes made a comeback on the PFW SS27 runways, but they're not for the faint of heart — or tender toes. Take a look at the silhouettes.

⌚ What Time Is It? Shohei Ohtani asked how much time he has left in baseball. Seiko answered with a watch that tracks up to one million hours.⁠ Check out the watch here.⁠

🥵 It’s Getting Hot in Here: Beating this heatwave one fan at a time. Swipe through to see some funky fans that caught our eye.

👕 Wear Your Player: Cactus Jack x Nike just landed and they're asking who you got: HAALAND v MBAPPÉ v RONALDINHO v RONALDO v VINI JR.? Here's the full collection.

🕵🏻‍♂️ Did We Miss Anything? Bad Bunny pulled up at the Schiaparelli Haute Couture FW26 show wearing a butter cream peak lapel wool and silk suit with little details only fans of Benito would notice. Here's what we found.⁠

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