You're invited to Italy: The motorsport world behind our shoes

Experience Ferrari, Lamborghini & Motor Valley with IAMBIC

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March 10, 2026 3:15am EDT

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Ferrari, Lamborghini & Motor Valley with IAMBIC

Ray Chang owns 16 exotic cars, has trained 500,000 drivers, and leads Motorsport Lab, creators of immersive automotive experiences.

Last year, Ray spent 3 days walking Motor Valley in IAMBIC MODEL T's: 100,000 steps across factories, museums, and racing sites. By the end, IAMBIC changed how he moves through long days on his feet, and now he wants to bring that to you.

Motorsport Lab is hosting a private program for IAMBIC clients to experience Motor Valley Fest in Italy, with visits to Ferrari, Lamborghini, and Pagani available. Every participant receives their precision-fit MODEL T shoes before departure.

SEE THE PROGRAM →

Motor Valley Program - Information Session

Tuesday, March 18 at 12:00 PM ET. Hosted by IAMBIC and Motorsport Lab with introduction and Q&A.

Ray Chang head of Motorsport Lab crossing the street in IAMBIC shoes

What the program includes

Four days inside Motor Valley Fest, May 28 to 31
Daily coordination from Ray with time to explore Modena independently
Group dinners each evening
Professional photography and video covering your experience
Optional Ferrari, Pagani, and Lamborghini factory visits June 1 to 2
Precision-fit IAMBIC MODEL T shoes delivered by departure

Program information session registration

FAQs

Do I need to be a car collector or expert to join?
The Motor Valley Program is for anyone who appreciates engineering, design, and motorsport culture.

Can I bring a guest or partner?
Yes. Many participants attend with a partner or friend.

Want to learn more?

See the full program at iambic.co/motorsport-lab or join the March 18th information session.