Re: Why we updated CALM/SLEEP
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Hi -,
I want to tell you the story behind CALM/SLEEP's new formula.
The regulations around what we could put in this formula changed. We had a choice. Change it, or lose it altogether. We chose to protect what matters most, and that meant reformulating.
Magnesium stays exactly where it's always been, at the heart of this formula. One of the two forms of Magnesium has changed, from Glyconate to Gluconate, which is gentler on the stomach.
L-theanine has been replaced and upgraded with two new additions: Glycine and Taurine.
I want to be clear on one thing. L-theanine was never a safety concern. It wasn't removed because of any risk to you. The choice came down to a regulatory pathway, retaining a meaningful dose of Magnesium, or retaining L-theanine, and we couldn't keep both. We chose magnesium, because so many of us are running on empty without knowing it. One in three adults don't meet their recommended daily intake, and it's essential to muscle function, nervous system function and electrolyte balance. That's not something I was willing to compromise on.
Nothing about what CALM/SLEEP does for you has changed. Only what it's made of, and even that, we protected it and added meaningful supporting actives.
I rely on it for my daily dose of calm amongst the stress of ever-demanding days.
This formula has my full trust. As you know me well by now, I would not offer it to you if it’s a formula I don’t fully rely on.
I stand behind it completely, and I love what it's become.
With love,
Felicity
Founder & CEO
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