US · insiderintelligence.com

Chart of the Day: Painfully persuasive


This email was sent

Is this your brand on Milled? Claim it.

Chart of the Day
This issue of Chart of the Day is made possible by DoorDash.
FEBRUARY 24, 2026
TV ads top the charts for purchases, and for annoyance
 
TV ads top the charts for purchases, and for annoyance
Key stat: TV ads drive purchase behavior for 49% of consumers, making them the most effective channel, even though 36% find them disruptive, according to a January report from DISQO.
Beyond the chart:
  • TV's effectiveness has some science behind it. Across generations, 43% of US adults say TV is the most acceptable place for advertising, according to Tenetic and CivicScience, and linear TV boosts purchase intent by 9.6%, outpacing lifts on CTV and digital.
  • Meanwhile, social media's purchase-driving power is growing beyond the scroll. Some 34% of US TV viewers have bought merchandise inspired by a show, and 31% have shopped using QR codes or links during a show, according to Horowitz Research, suggesting the line between TV viewing and social commerce is collapsing.
Use this chart: Drop this in your next media planning meeting to make the case for TV investment. Show clients that disruptiveness and effectiveness aren't mutually exclusive, and use the channel comparison to benchmark where social, web, and podcast ads fall on both dimensions.
RELATED EMARKETER REPORTS:
More Chart of the Day:
2/23 - Search party | 2/20 - Buyer beware | 2/19 - Ad-gorithm | 2/18 - The needs of the mini | 2/17 - App-etite
EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects.
Was this email forwarded to you? Sign up here.
We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.
 
Email sent to: -
If you cannot view the HTML newsletter, please read it in your browser here.
 
 
©2026 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006
LiveIntent Logo AdChoices Logo
 
Are you sure?

Lists help you organize the brands that you care about. Your lists are private to you.