Skin Wins 2025: What’s IN and What’s Out This Year

Lock in the skin-imalism trend now: Shop the Essential Set

We love what we’re seeing: 2025 is all about skin minimalism (skin-imalism?) that celebrates healthy, glowing skin. 

Some of our favorite K-beauty trends like glass skin have staying power, so keep getting your glow on with scientifically formulated formulas powered by nature’s best ingredients. On that note, skincare formulation is a science - and a complex one at that. Safety and efficacy testing may not sound sexy, but they’re vital to a good-for-you product. (Did we mention we spent years testing all our lineup?) We love a DIY moment, but save it for crafts and fashion, not skincare. 

Whatever INs you’re leaning into this year, make consistent, science-backed results-oriented skincare one of them. 

Don't forget: Our January Resolutions sale is still on! 

Stock up on Boom Cica Wow at its best price yet

Snag this beauty insider favorite, now at 30% off! 

Bonus points: Boom Cica Wow is the perfect way to round out the Essentials Set, so you can "face" off (get it...) with the perfect face wash duo. Use Boom Cica Wow in the am to boost and nourish your skin, then end the day with Shake and Wake's gentle exfoliation. 

From the pros

"I love Boom Cica Wow as my go-to daily cleanser. It hydrates while getting the day’s dirt off my skin gently. It’s a misconception that when you have oily skin, you need to dehydrate your skin and strip all the oils away. In fact, that causes your skin to generate even more oil - so gentle hydration and cleansing is key."

Read more from J.C. Dombrowski, TikTok star and skincare expert

Promotion begins at 12:01 a.m. PST on January 13, 2025 and ends at 11:59 p.m. PST on January 26, 2025. Cannot be combined with other promotions.