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A Globally Recognised Brand.
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A New Chapter For Teamwear.
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We're proud to announce that Kitlocker has become the UK Licensee for New Balance Team Sports.
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A Legacy Built On More Than Sport
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More than a sports brand, New Balance is a legacy built on performance, craftsmanship, and culture. Founded in Boston in 1906, the brand has spent over a century pushing sport forward through innovation, quality, and independent thinking. Today, New Balance is worn by athletes, teams, and communities across the world, combining elite performance with authentic self-expression.
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Rooted in sport, shaped by culture, and connected to the communities where the game truly lives, New Balance stands for something bigger than competition alone.
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Performance For Every Player.
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The New Balance Teamwear collection has been built for every session, every athlete, and every level of the game. From the dependable versatility of Core, to the elevated performance of Momentum, and the premium travel and presentation styling of Zure, each range delivers technical innovation, comfort, and modern design for today's teams.
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Essential performance teamwear for training, matchdays and club life.
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Technical apparel engineered for athletes who never stand still.
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Premium training, travel and leisurewear arriving September 2025.
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New Balance Teamwear launches with a bold colour palette designed to bring fresh energy to clubs and communities:
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Distinctive colours that challenge convention, create identity, and help teams express themselves beyond the badge, because after all, the best teamwear doesn't just perform. It gets noticed.
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At Kitlocker, we believe every club deserves the kit they want, not simply the one they're given.
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and working with New Balance represents everything we stand for:
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Bold Differentiation: Helping teams stand out through unique design, incredible innovation and exceptional creativity.
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Grassroots Commitment: Supporting and championing the communities where sport lives and thrives every single day.
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Cultural Connection: Bringing together sport, style and self-expression in ways that continually move the game forward.
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Together with New Balance Team Sports, we're giving clubs more choice, more creativity, and more opportunities to build an identity that truly belongs to them.
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Want to learn more before lauch?
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Whether you're working with existing clubs, exploring opportunities, or simply keen to see the collection, we'd love to hear from you.
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