K:SYD 2026 Recap: Discounting, AI, and the trust test for brands

Plus, what’s new at Klaviyo.

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May 30, 2026 12:34pm EDT

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That’s a Wrap on K:SYD 2026

Australia’s sharpest B2C brands spent a day at K:SYD 2026 in Sydney—and the conversations haven’t stopped since. The full recap is on the blog: key takeaways from the opening keynote, the product announcements, the discounting data nobody wanted to hear, and Celeste Barber closing the day out.

Read the recap

WHAT’S NEW AT KLAVIYO

SUGAR HIGH | You sure about discounting your products?

New research from 7,618 brands globally found that 70% of discount events generate negative contribution profit. James Hurman brought the data. Culture Kings brought the proof of what happens when you stop. The sugar high is wearing off.

Read the Sugar High report

OPENING KEYNOTE | The trust test

92% of Australian consumers have changed how they shop due to cost of living. Ed Hallen and Jamie Domenici showed the room—live—what separates a brand that passes the trust test from one that doesn't.

Watch the keynote

UNCENSORED CMO LIVE | What senior marketers said out loud

Jamie Domenici, Susan Coghill, and Mim Haysom on AI, brand experience, and why surprise is doing more for customer relationships than any discount ever will.

Watch the session