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“Expect to fail. Plan to fail.”
When I heard those words, I could hardly believe it…
…especially because they came from the mouth of a former Navy SEAL!
Mike O’Dowd, a 9-year Navy veteran, was giving a talk at a conference I attended recently.
And here’s why his words took me off guard…
The USCCA is here to help responsible Americans prepare for everything they’ll encounter before, during, and after a violent self-defense incident.
We provide the education and training you need to be prepared for anything life throws your way.
That means preparing for a successful outcome … not a failure.
Thankfully, I took my mind off what Mike said just in time to catch the last part (which turned out to be the most important!)
The whole thing went like this…
Expect to fail.
Plan to fail.
DO NOT FAIL!
What he was saying was to be prepared, you need contingency planning.
You need to be prepared for what could go wrong – not for everything going right.
It lines up perfectly with that bit of wisdom called Murphy’s Law:
“Anything that can go wrong, will go wrong.”
So how do you prepare for anything and EVERYTHING going wrong?
You take advantage of a USCCA Membership.
As a USCCA Member, you’ll have access to everything you need to prepare for every contingency…
…to keep you and your loved ones safe.
(Along with the peace of mind and confidence that goes with knowing you’re prepared.)
That’s why when you become a USCCA Member today you’ll get instant access to:
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World-class educational videos |
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Full access to USCCA Law™ |
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Top-notch training situations |
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Self-Defense Liability Insurance⁰ |
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Award-winning Concealed Carry Magazine
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Life-saving guides, eBooks, and checklists |
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24/7 Access to the Critical Response Team |
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Industry partner discounts |
I’m glad I listened to Mike’s entire presentation because it made perfect sense.
Because if you’re EVER faced with a violent self-defense incident, you want a successful outcome.
And to do that, you need to…
“Expect to fail. Plan to fail. DO NOT FAIL!”
Tim Schmidt
USCCA Chairman & Co-Founder
1-855-388-4075
P.S. - Right now, you can secure a USCCA Tactical Backpack when you become a USCCA Member at the Platinum or Elite membership level.
And on top of that…
I’ll throw in a FREE Nexbelt tactical belt worth $100!
That’s $180 of gear for all new Platinum and Elite Members.
All you have to do is activate your risk-free USCCA Membership by midnight tonight and I’ll send everything to your doorstep immediately.
United States Concealed Carry Association - A South Carolina Corporation
Mailing Address | 1000 Freedom Way West Bend, WI 53095
Delta Defense LLC | 1000 Freedom Way West Bend, WI 53095
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0The USCCA is not an insurance company. A policy has been issued to the USCCA by Universal Fire and Casualty Insurance Company. That policy provides the association and its members with self-defense liability insurance, subject to its updated terms, conditions, limitations, and exclusions as of 11/04/25 and USCCA’s membership agreement dated 07/06/26. USCCA Membership is not available to residents of New Jersey, New York or Washington State. Information provided herein is for informational purposes and is not intended to be a representation of coverage that may exist in any particular situation. Contact Delta Defense, LLC at 1-800-674-9779 with any questions. Delta Defense provides sales, marketing, operations, and administrative support services to the USCCA and is a licensed insurance intermediary. Delta Defense, LLC does business as Delta Defense Insurance Services in California. CA License #0M34093
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