KOBA Turns 4 🎉

The journey so far, rooted in purpose.

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May 17, 2026 10:03am EDT

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FREE TOTE BAG WITH ORDERS OVER $89/£89/89€

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Clean Beauty

The Edit

THE JOURNEY

So Far

Four years of skincare, people, and purpose — shaped by every order, message, and moment shared with our community. To celebrate, we’re reflecting on four things we’re most proud of.

Four years of learning, growing, and evolving, together. Thank you for being part of it 💚

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4 Things We're Proud Of

1. Our Community

From early adopters to loyal supporters who became ambassadors, you’ve shaped KOBA into what it is today.

2. Safou Oil

From being the first beauty brand outside of Africa to use this ingredient to creating a documentary that highlights its cultural importance in Congolese traditions. What was once an unknown ingredient is now at the heart of all our formulas, including our award-winning and bestselling Bottom Up Foot Cream.

3.Partnerships

From retailers to collaborators, we’ve grown through shared belief in what KOBA stands for.

4. The Team

A global and diverse team who up every day to build something meaningful

SHOP THE RANGE

OUR GIFT

To You

To mark four years of KOBA, we’ve wrapped up a little extra for you — a complimentary tote bag on all orders over $89/£89/89€. A thank you for growing with us, supporting us, and being part of our story.

GET YOUR GIFT

Founder Reflections

4 lessons learned over four years:

1. Storytelling only works when it stays authentic. No comparison, just clarity in your own voice.

2. Every brand needs a hero product that anchors growth and revenue.

3. Sustainable growth matters more than speed. Focus, refine, and build one step at a time.

4. Trial and error is part of the process. If something does not work, it is important to move on quickly and learn from it. Time is one of the most valuable resources.