Transparency through data: discover the impact of your denim

Hi denimlover,

Every product has an impact on the environment. But instead of guessing, we want to know exactly. That’s why in 2024 we started conducting Life Cycle Analyses (LCAs), together with our partner BCome.

An LCA maps out the environmental impact of a product, from raw materials to production. It helps us understand the ecological footprint of our jeans in terms of climate, water scarcity, fossil fuel use, and biodiversity.

With this knowledge, we can identify where to improve, and be transparent about our impact.

In 2024, with the help of BCome, we calculated the environmental impact of our CORE collection and SS25 collection using LCAs. The figures above show both the actual average impact and the savings compared to the industry standard.

We’re proud of our transparency score of 93%, meaning we know more than 90% of our suppliers across the entire production chain: from material processing to manufacturing.