The simplest way to keep
your best people. Without giving up equity.
Reins makes it simple for landscape owners to set up equity-style incentives for their best people: crew leaders, foremen, account managers, office staff. Reward them for growing and staying, and build a team that grows the business like you.
Worried your best foreman or account manager will leave the moment a competitor makes him a better offer.
−
Frustrated that bonuses aren’t working. Your team cashes the check but still doesn’t act like they have skin in the game.
−
Scared to offer equity because you don’t want to hand over control of what you built.
−
Stuck being the person your business can’t run without, even on weekends.
Customer Story
“If you want to give your leaders real skin in the game, Reins is the answer.”
For five years, I tried to build a phantom equity program for my leadership team. Lawyers, consultants, fractional CFOs, industry peers. Every path led to the same place: a custom build that cost a fortune and was too complex for my team to understand. And what people don’t understand, they can’t get behind.
Then I found Reins. One 30 minute call with Brad and I was sold. It was simple, clean and had the legal backing I didn’t have to figure out. Their mobile app gives my leaders a place to see their vesting and amounts. We signed, and after working through their process, we rolled it out to a select group on my leadership team. Reins did the heavy lifting, including the in person rollout at our office.
Justin White
Owner, K&D Landscaping
Landscape owners use Reins to retain, grow, and exit.
Retention
93%
of employees given an incentive on Reins are still employed
Growth
16%
avg. valuation increase within the first 24 months using Reins
Succession
20%
avg. increase in exit value vs. companies without alt equity
The right incentives. For the right behaviors.
Phantom Stock
Alternative equity that rewards your key people long-term, without owner dilution.
Profit Sharing
Mid-term profit sharing tied to growth and the business goals you set.
Performance Bonuses
Short-term rewards that motivate the day-to-day behaviors that grow the business.
The simpler way to keep your best people.
Features
Hire a lawyer
Trad. equity
Setup time
Days
Weeks – months
Months
Cost to get started
$
$$
$$$
409A compliant
✓
Depends
✓
Owner keeps full control
✓
✓
Varies
Built for SMBs & trades
✓
—
—
Employee mobile app & visibility
✓
—
—
Ongoing admin & support
✓
—
—
Your business should run without you.
We’ll help you get there. In one 30-minute call, see how landscape owners are giving their key people real skin in the game, and growing the value of their business in the process.
Dentless Technologies, Inc. (dba Reins) is an online service providing legal forms and information. We are not a law firm and do not provide legal advice.
