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This Year’s Schedule is Stacked 📚


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Lawn & Landscape Technology Conferece | July 22-24, 2026 | Scottsdale, Arizona

A Schedule Designed with Actionable Takeaways

Whether attendees come to discover new technology or share insights gained from their own experiences, everyone at the Lawn & Landscape Technology Conference (July 22–24 | Scottsdale, Ariz.) shares a common goal: embracing the innovations shaping the future of the industry. Attend this year’s event to gain expert guidance, fresh ideas and practical solutions you can bring back and apply directly to your operation. Register today and join your peers as you attend specially curated sessions, such as this one:
Session Highlight

How to Think Like a CTO
Leigh McGonagle, Founder, Poplar Point Studio

Most landscape and service business owners don’t have a CTO — but someone still ends up making technology decisions. Sometimes it’s the owner. Sometimes it’s a manager who “gets assigned the software.” Sometimes it’s someone who already survived one painful rollout and doesn’t want to repeat it.

This session is designed for leaders who aren’t technical specialists but need to make smart, future-conscious technology decisions. Drawing from experience in both the software development industry and a multi-division field-based business, McGonagle breaks down how software is built, how to speak its language and how to evaluate platforms in a way that supports both current operations and future growth. Rather than focusing on specific products, this session teaches a decision-making framework — helping owners and managers put on their “CTO hat” with confidence, clarity and strategic thinking.

Attendees will learn:
  • The basic terminology and architecture concepts every non-technical leader should understand
  • How software companies think (and how that affects what they build)
  • How to prepare your team and workflows before introducing new tools
  • How to evaluate platforms based on your company’s stage — without overbuilding or underinvesting
  • How to avoid common rollout mistakes that damage trust and adoption
  • How to reset after a failed implementation and start clean
This session is ideal for owners, operators and managers who are not early tech adopters but want to make thoughtful, strategic technology decisions without hiring a CTO.
To look at the most current schedule, click here.
*For those interested in receiving CEUs, participation in the sessions may be self-reported to the National Association of Landscape Professionals (NALP) for consideration for CEU approval for the Landscape Technician Certification.
 

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