Hi
I've been quiet on a few things this year. There's a reason.
Last autumn I sat down with the team and looked at the way DJs are learning now. Hours on YouTube. Questions typed into AI for instant answers. A course here, a course there.
Plenty of content, plenty of effort, not enough actual progress.
I then looked at what we'd built over the last 15 years and asked a harder question.
Our courses are good. Our tutors know their stuff. We've never been the kind of place that sells you a video and disappears.
But it was all sitting in pieces, and none of it was built around the one thing I knew actually worked: someone looking at your specific DJing and telling you exactly what to fix.
So we started rebuilding around that.
Next Wednesday, 27 May, you'll see what we've been doing.
I'll write again before then.
Phil
PS You might recognise the name when it lands...
