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Audience perceptions, an enterprise report, and more

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04 June, 2026

Audience Perceptions of AI

AI is no longer something happening behind the scenes—consumers interact with it every time they open their inbox.

But what do they actually think about AI showing up and influencing how they interact with emails? We surveyed 1,000 consumers to find out.

Inside this issue

AI summaries, enterprise insights, and open rates 
Articles for your list 
What consumers think about AI 
Email inspo 
Deliverability tip

AI summaries, enterprise insights, and open rates

Checklist: AI email summaries

Yes, you can get AI summaries to show the most important and correct info about your emails—using our new checklist.

State of Enterprise Email Report 2026

Get the new B2B and B2C enterprise benchmarks, priorities, challenges, and opportunities for email marketing right now.

Gmail’s open rate drop

Email senders are reporting major drops in Gmail open rates of 30% or more. Guy Hanson digs in to find the likely cause.

Articles for your list 🤓

 

Marketing challenges are easier to tackle when you have the right AI prompts to help. Here are 10 prompts to help your team move faster.

 

Take a bite-sized masterclass in persuasion from a seasoned product marketing leader who reminds us: Don’t say it. Show it.

 

Is there a best day to send emails? Jay Schwedelson thinks there are two best days, thanks to fresh numbers from a 26 billion email study.

What consumers really think of AI in the inbox

Our Audience Perceptions of AI Survey is packed with so many insights that we’re talking about them in our next virtual event!

Tune into our State of Email Tactics episode on June 17 at 12 PM ET. Three email experts will discuss the most impactful ways that AI is redefining subscriber engagement in the inbox, including actionable tips to help senders adapt to changing consumer sentiments.

 

Email Inspiration

How often do you find yourself actually reading all of the text in an email?

This one kept me engaged even though it's a birth announcement for...a sponge.

I just love the simple images, many puns, and subtle design elements like the soap suds.

Julie Stuck headshot   Megan Farquharson
Email Strategist at Validity
 
 

Spilling the deliverabili-tea

A spoonful of email deliverability advice. The enforcement of bulk sending requirements is increasing. Check in using Google Postmaster Tools V2 to monitor compliance status indicators and review bounce logs for Gmail error codes.

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