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Email ROI comparison, micro animations, and more

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21 May, 2026

Maximize email ROI like top teams

Teams that achieve a 36:1 ROI from email or higher think strategically and know what moves the needle.

We compared how they manage their email marketing programs in 2026, compared to low‑ROI teams.

Inside this issue

Boost your email engagement 
Top articles to peruse 
Make AI email summaries work 
Email inspo 
Deliverability tip

Boost your email engagement

See you at Salesforce Connections

Our team is getting ready for Salesforce Connections in Chicago! Learn what they’re looking forward to most.

10 micro animation use cases

Today’s emails are simple and intentional—so small animations can make a big impact. Get started with these ideas.

Email strategy first step: verification

Without email verification, your carefully planned sends might fail. Here's how to implement a solid verification strategy.

Top articles to peruse

 

MarketingProfs dove into one key data point in our State of Email Report 2026: the most in‑demand email marketing skills.

 

In this LLM era, audiences love zero‑click content, which means that email will remain the publisher's best friend.

 

July, AKA the “summer slump,” is coming. Here are some great holiday and newsletter ideas to get your audience’s attention back on you.

How to make AI email summaries work

Last week's virtual event was a hit!

Rafael Viana, our internal AI expert, took the stage with Guy Hanson to help us optimize our sends for AI email summaries. This included how to:

Design emails for AI.
Use semantic HTML with proper heading tags.
Focus on fixing up plain-text emails.
 

Email Inspiration

I might just need a vacation, but this email caught my eye!

Initially, I was drawn to the beautiful blue of the water and then noticed the movement of the countdown timer. It made me do a double‑take on the offer—FOMO at its finest!

I do think I’ll take a peek. 👀

Julie Stuck headshot   Julie Stuck
Sr. Email Strategist at Validity
 
 

Spilling the deliverabili-tea

A spoonful of email deliverability advice. Good deliverability starts with clean lists. Remove disposable email addresses—temporary or unused—from your lists to make sure your engagement data reflects true interest.

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