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How to use AI summaries, the inbox rules, and more

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7 May, 2026

How to win with AI email summaries

In the next State of Email Tactics webinar, Guy Hanson and Rafael Viana discuss the ins and outs of AI email summaries.

Learn how they’re changing inbox engagement for the better and a handful of techniques to make sure they populate with the most relevant—and correct—information.

Inside this issue

Email deliverability, changes, and rules 
Email resources 
See you at Salesforce Connections? 
Email inspo 
Deliverability tip

Email deliverability, changes, and rules

The inbox decoded

At Litmus Live, we got a rare look into how the inbox actually works from Google, Microsoft, and Yahoo. Here’s your recap.

Gmail’s new address change

This feature creates a hidden disengagement risk that won't show up as bounces, unsubscribes, or complaints.

The new rules of the inbox

AI is changing the relationship between brands and subscribers. Get the details in our new State of Email Report 2026.

Dig into these email resources 📖

 

The customer loyalty flywheel is built on momentum, not attrition, and modern email marketing teams are catching on.

 

When loyalty programs fail, they fail expensively. Learn how these important programs drive behavior and revenue.

 

Learn about the trends, data, and strategic shifts that are defining enterprise inbox performance in Q2 2026.

Are you going to Salesforce Connections?

Yes
No
Not sure yet

Swing by booth 403 to say hello and tune into Guy Hanson’s theater session where you’ll learn how to use AI to boost your email ROI.

 

Email Inspiration

Dominos’ does a great job of capturing welcome email best practice in a single visual journey—complete with a great animation!

The fun "Welcome to the Domi‑Know" copy makes subscribers feel like VIPS. They get an overview of how to get started, followed by a clear and compelling CTA.

The whole package comes in at 322 KB—well below recommended guidelines. It's a small slice of email genius!

Guy Hanson headshot   Guy Hanson
VP of Customer Engagement at Validity
 
 

Spilling the deliverabili-tea

A spoonful of email deliverability advice. “Just send wanted mail—don't annoy recipients. You know, meet or beat the recipient expectations with your messaging.” - Tom Bartel, SVP of Data Services at Validity, from Litmus Live 2026

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