Hi there,
I need to tell you something I've never said publicly, and it's not flattering.
When our product team first brought me a plan for a collagen supplement, my honest reaction was no. Not "let me think about it." A flat no. And if I'm being fully honest about why, it wasn't the science. It was that collagen felt, in my head, like a beauty category. Something for someone else's brand. Not ours.
I built Innermost around performance and evidence. Protein, creatine, mushrooms, electrolytes. Things I could point to a study for and feel comfortable talking about at a dinner table full of people who workout regularly. Collagen sat in a different mental folder. Skincare aisle. Jars with gold lids and brand sponsorship by one of the Kardashians. I'd absorbed a version of what "beauty" meant without ever examining it.
The argument in the room
So we had the argument internally. A proper one. A few people on the team pushed back hard, and rightly so. One of them put it to me plainly: we started Innermost to follow the evidence wherever it goes, not to follow it everywhere except the places that feel awkward. That line stuck with me.
Here's what changed my mind, and it wasn't a feeling. It was the research.
What the evidence actually says
Collagen is the most abundant protein in your body. It's structural, it's in your skin, your joints, your gut lining, and production declines steadily from your mid-twenties onward. That's not a marketing claim, that's basic physiology. The question was never whether collagen matters. It was whether supplementing it actually does anything, and that's where most of the category falls apart.
Most collagen products on the market use whole collagen molecules, which are too large to be absorbed effectively when you drink them. The ones that do use hydrolysed peptides, which are broken down into smaller chains your body can actually take up, still run into a second problem: dose. A lot of labels list collagen content that sits well below the 2 to 10 grams used in the trials that show measurable effects on skin elasticity and hydration. You're paying for a placebo with good branding.
The ingredient most brands leave out
The third problem is the one that convinced me completely. Vitamin C isn't a nice-to-have alongside collagen. It's a required co-factor for your body to actually synthesise collagen at the cellular level. Without adequate vitamin C, the enzymes responsible for stabilising collagen structure don't function properly. You can take a perfectly dosed hydrolysed peptide and still get a fraction of the benefit if the product doesn't include enough vitamin C alongside it. Most don't. They sell you the raw material and leave out the one thing your body needs to use it.
Once I saw the category clearly, laid out like that, the decision stopped being about how I felt and started being about what the evidence supported. That's the whole operating principle of Innermost. I couldn't defend saying no to a legitimate, well-evidenced product category.
What we built
So we built The Glow Blend properly. Hydrolysed collagen peptides at a dose that reflects the research, alongside vitamin C, hyaluronic acid for hydration, biotin and folic acid for hair and nail health. Nothing in it that doesn't earn its place.
What surprised me after launch
The part I didn't expect was the response once we launched it. A good number of the messages came from women, as you'd expect, and they were generous and specific about what they'd noticed. But a surprising number came from men. Customers writing in to say they'd felt exactly what I'd felt, that awkward little flinch at "collagen," and had quietly bought it anyway because the ingredient breakdown made sense to them. That response told me more about why this category needed an honest voice in it than any research paper did.
I'm not going to pretend I have this fully figured out. I still catch myself, occasionally, hesitating slightly before I mention it in a room. Old habits sit deeper than good evidence sometimes. But I take it, and increasingly a lot of men I respect take it too, quietly, without needing to make a thing of it.
If this sounds familiar
If any part of this resonated, and you've felt that same small resistance to a category you assumed wasn't for you, hit reply and tell me. I'd genuinely like to know I'm not the only one who had to get over it. And if you know someone, a friend, a partner, who could use this exact reasoning rather than a testimonial, forward it on. It might do more good coming from someone else's honesty than an ad ever could.
Until next time.
