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Fearless Experimentation with the Diana F+

Read more about a camera made to draw attention


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Diana F+, a Camera Fit to Model
Diana F+, a Camera Fit to Model
Lights, camera, pose! With a camera like the Diana F+, we expect the unexpected. This twist on a 60s cult classic has a characteristic lo-fi aesthetic with blurry edges and super soft vignetting. From catwalk to street style it commands attention, an avant-garde analogue accessory. Choose between two shutter speeds, add a splash of color with gel flash filters, test out pinhole photography by unscrewing the lens, or just simply see where it takes you. Experiment, live boldly through the saturated colors and push the boundaries of your 120 format frames.
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Diana F+, a Camera Fit to Model
Diana F+, a Camera Fit to Model
Daring Improvization
Daring Improvization
Spanish photographer Laura Sales experimented with the Diana F+ along with the LomoChrome Metropolis and Lomography Color Negative ISO 400. Sales talks about leaving room for unexpected things to happen and finding joy in the improvised moments. While we all may go into a photography session with references or initial ideas, having a camera that is made to flow with any experiment makes every frame and creative endeavor that much more dazzling.
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Daring Improvization
Daring Improvization
“It has a very unique way of interpreting light, with a soft focus, vignetting, and that signature imperfect look. It’s a camera that doesn’t strive for technical perfection, but rather to convey feelings.”
—Laura Sales
Fashion Fables in 120 Format
Fashion Fables in 120 Format
Analogue photography is THE visual storytelling medium. Lighting serves as our narrator, the film, our pages and those in the frames? Our characters. Mario Giovanni, a professional photographer, videographer and content creator applied his background in psychology to create fierce fashion imagery using the Diana F+. Read more to learn about his inspirations and why he sees those moments in between – a wandering gaze or unplanned gesture – as the most honest.
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Fashion Fables in 120 Format
“[The Diana F+] creates images I could never have planned and reveals perspectives I might never have discovered on my own… What fascinates me most about the Diana F+ is how it challenges my imagination rather than simply supporting it.”
—Mario Giovanni
Fashion Fables in 120 Format
We’d like to thank the following people for their photos: ricecooker, weleasewoger72, Laura Sales & Mario Giovanni .
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