The Gibson x Loog story

Built for beginners. Backed by Gibson. Learning guitar isn't just about playing. It's about falling in love with music. That's why we partnered with Gibson to create beginner-friendly 3-string versions of two of the most iconic guitars ever made: the Les Paul and the SG.

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June 10, 2026 6:00pm EDT

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Learning guitar isn't just about playing.

It's about falling in love with music.

That's why we partnered with Gibson to create beginner-friendly 3-string versions of two of the most iconic guitars ever made: the Les Paul and the SG.

Researching, designing, and building these guitars for small hands took over a year.

Every detail mattered, even color.

We chose TV Yellow for the Gibson x Loog Les Paul as a nod to one of Gibson's most iconic finishes, made famous during the black-and-white television era.

Then came the challenge: how do we bring that story to kids? Enter the Gibson x Loog Activity Book, included with every guitar in the collection.

Filled with fun facts, games, Gibson history, and kid-friendly pop culture, it's designed to help young players discover that, sometimes, music goes beyond the instrument itself.

Our Gibson x Loog electric guitars aren't just beginner instruments. They're an invitation to explore music, creativity, and the stories that have inspired generations of players.

And, maybe, they'll inspire the next one too.

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The Gibson x Loog story

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