We are kicking off the first 30-Day Creatine Challenge on August 3rd and I am hearing the same thing from SO many of you.

"Why didn't I know about this sooner?"

That's the whole problem. The fitness world has treated creatine like a men's supplement for decades. Walk into any supplement store and creatine is on the men's shelf, in a black tub, with some jacked dude on the label. Nothing about it says "this is for you."

But the science? It says something totally different. Today I want to have the conversation about creatine that women specifically need to hear, because too many of us are missing out.

On the menu today:

• Why creatine has been mismarketed to women for years

• What the research says about creatine and women's bodies

• Why I made (her)FORM instead of telling you to buy what's on the shelf

• What to try this week

Let's get into it 👇

p.s. To join the challenge, all you need to do is purchase your (her)FORM Creatine blend and I'll send you all of the details (printable calendar, how to do it, when to take it and what you can win for building a habit you'll love)

Every one of these is WRONG 🫠

I believed all of these. For years. And they kept me from one of the most well-researched, effective supplements that exists.

Creatine is THE most studied supplement on the planet. Hundreds of studies. Decades of research. Consistently shown to be safe, effective, and so beneficial.

The "bulky" myth exists because of how men respond to creatine at high doses combined with high testosterone. Women respond completely differently. We don't have the hormonal profile to bulk up from it. What we actually get is more strength, better recovery, improved body composition, and that toned look everyone keeps asking me about.

What creatine does for women that no one mentions

Beyond workouts (which is where all the attention goes), creatine does things for women's bodies that the mainstream fitness world never brings up.

Hormonal support during your cycle. Research suggests creatine may help buffer the performance dips women experience during different phases of their cycle. The energy system it supports helps maintain your workout performance even when hormones are fluctuating. MAJOR!

Brain function. Your brain is a massive consumer of ATP (the energy creatine supports). Studies on women have shown improvements in cognitive function, memory, and mental processing with supplementation. One study found improvements in working memory specifically during times of stress or sleep deprivation. If you're a mom running on minimal sleep... yeah 🧠 This is why some women take 10g (2 scoops of (her)FORM) as research supports increased dosage for mental benefits.

Bone density. Huge long-term. Creatine combined with strength training has been shown to support bone mineral density. Most women don't think about bone density until it's already declining. This is the kind of proactive move that matters more and more as you get older.

Mood. Emerging research suggests creatine may support serotonin function and have positive effects on emotional regulation. Some studies have explored it as complementary support for women dealing with mood challenges.

Women arguably benefit more in certain areas than men do. The industry just never tells it that way 😤

Why I built (her)FORM from scratch

Once I understood all of this, I started taking creatine. And it worked. But everything on the market was designed for men, loaded with unnecessary stuff, or literally just plain cheap creatine powder with nothing else.

I work to women every day and I knew we needed something built for what our bodies actually need:

⚡ 5g Creapure Creatine - highest quality available, clinically studied dose

🤗 3g L-Glutamine - gut health and recovery (women deal with gut issues way more than men)

🏋️‍♀️ 2.5g Betaine - strength and body composition support (studies show 2x more fat loss and muscle development)

💧 Coconut Water Powder + Himalayan Sea Salt - hydration and electrolytes because creatine works best when you're properly hydrated

One scoop. Every morning. In water. Done.

I've been taking it daily for over a year and will never go without it, the change in my body has been that big.

The 30 Day Creatine Challenge

We officially start on Monday August 3rd. Grab your (her)FORM and be ready to start with us.

You'll get a printable calendar to track your new best habit, a complete eBook guide to Creatine & (her)FORM and the opportunity to win incredible prizes just for finishing the 30 days!

SHOP (her)FORM to Join

What to try this week...

💪 Join the challenge. We just start on 8/3 and it doesn't matter when you begin. Grab (her)FORM, one scoop every morning, 30 days. You'll get everything you need to make it the easiest habit you'll ever start.

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📱 Check out how many body changed using (her)FORM I posted a reel showing how much my body has changed + a ton of details in the caption. Save it, share it with a friend who's been curious about creatine. WATCH ON INSTAGRAM

🧠 Google one study. Search "creatine benefits women study" and just read one. You'll see right away what you've been missing.