How Stenbolaget Increased Conversions by 40%

How Stenbolaget Increased Conversions by 40% Using Session Recordings

Selling stone online is tough. Customers can’t touch the product, see details up close, or easily figure out how much they need.

Stenbolaget, a Swedish retailer of indoor and outdoor stone, used Lucky Orange to understand visitor behavior and improve their website. 

The result? A 40% jump in conversions and a smoother shopping experience.

The Challenge: A Website That Needed Fine-Tuning

Stenbolaget wanted to fix key friction points:

→ Hard-to-find filtering options left shoppers frustrated.
→ Checkout inefficiencies forced customers to jump back and forth between product pages and their cart.
→ Clunky product pages made tools like size calculators difficult to use.
 

The Fix: Simple, Data-Driven Changes

With Lucky Orange Dynamic Heatmaps and Session Recordings, they've made several smart improvements:

1️⃣ Bigger, more visible filtering options led to a 20% boost in collections page engagement.
2️⃣ ​​​​​​Streamlined product pages, moving key tools front and center, helped visitors find products 45% faster and increased time on product pages by 30%.
3️⃣ An optimized shopping cart based on Session Recordings showing users bouncing back to product pages just to change cart quantity. With this insight, the team optimized in-cart quantity buttons, contributing to a 40% increase in conversion between 2023 and 2024:

The Results: A Smoother Path to Purchase

Stenbolaget’s website is now easier to use, and the numbers prove it: ✅ 40% more conversions ✅ 20% more engagement with filtering tools ✅ 30% longer product page visits ✅ 45% faster product discovery.

Simple insights driving major performance gains—that's the ultimate goal for anyone using Lucky Orange.
 

“Lucky Orange has become a must-have tool for us. It helps us understand what visitors need and make changes that improve their experience.”

– Fabian Lindin, E-commerce Manager at Stenbolaget

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We'd love to hear from any e-commerce, B2B, education, nonprofit or agency teams that are seeing an impact using Lucky Orange. Send a message to [email protected] and we'll go from there.